Sep

50 Proven Tips to Explode Your Retail Sales – Part 2, Tips 11-20

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50 Proven Tips to Explode Your Retail Sales – Part 2, Tips 11-20

11. Provide free t-shirts with your logo to your staff to wear.

12. Understand the life time value of customer, if your products and services are up to standard, people will return to your stores for years, making you hundreds of pounds in return. Therefore, it is worth investing in a huge compelling introductory offer to attract them in for first visit, this may be simple as money off voucher. Make these available on your website to first time buyers.

13. Submit press releases to the local newspaper, trade journal or other publications.

14. Anyone under the age of 25, are well versed in social networking sites such as FaceBook, Twitter and You Tube. And now so must you! On Facebook you can now enhance the profile of your store by having a specific business page for your store. Keep customers up-to-date with activities in the store via Twitter, and educate people about your store, products and credentials by posting a free video on You Tube. These ideas cost you nothing, but show that you are trendy and up-to-date which is an important attribute for a fashion store to have. Also consider joining Look Up, Ecademy and LinkedIn.

15. Get a memorable local or free phone number.

16. You should try and survey your clients every 6 months, but if that is not possible at least once a year. It is very important that you find out what it is that they like about you and why they continue to give you business. It is very powerful for a customer to remind themselves in writing why they visit your store. It is also much less likely that they would ever change their service provider when they understand the benefits of shopping from your store. As well as positives, some of the questions you ask must be dedicated to how you may improve your service. All customers should be given the opportunity to tell you if you have not matched their expectation levels. You should never trust a silent customer, they are unlikely to give you a second chance, instead they will just move on to someone they think appreciates them a bit more.

17. Improve your building signage.

18. Consider a frequent user program which is simply put in place to incentivise your clients to visit more often and to thank them for the business they have already given you by redeeming points for gifts from you or one of your business partners. As well as allowing you to capture accurate client data the program shall build brand awareness for your business, and positions your business as a high quality service in the eyes of you client.

19. Create window displays in locations away from your store. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses.

20. Gift Cards: Events such as Christmas, Valentine’s Day and Birthday’s offer a huge opportunity for additional sales and to recruit new customers. Use language such as “don’t leave yourself until last!” and ensure all clients are sold on the idea of buying gifts cards for friends and family or even themselves on these important occasions.