Why Pay-per-click is a Waste of your Time and Money
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“3 Reasons why pay-per-click ads (PPC) are a waste of time and money”
By C.S. Thompson – Internet Marketing Consultant
Pay-per-click (PPC) advertising has become a huge market within the internet advertising scene. It is estimated that over 8 billion searches are conducted globally each month. Further, 85% of people find pages they are looking for online via search engines.
Hundreds of thousands of businesses are using PPC to advertise on the internet, and there are also thousands of businesses selling their services for something that you can easily do for yourself.
On the surface, it may seem to be a cost effective form of advertising; you choose your keywords, set your budget, and only put as much credit as you can afford. Different keywords will cost different amounts depending on their popularity. However, there are 3 problems with PPC that mean that it is a waste of your time and money:
Pay-per-click Problem number 1 – Competitors
Here’s the most costly problem; your competitors can use up all of your credits without you getting any real leads from all the traffic being generated and directed to your site. Click fraud has two sides to it. Some service providers of PPC advertising will deliberate click on your ads to use up your credit to make more money. Or more maliciously, your competitors, who are bidding on the very same keywords can click away, again and again, and use up all of your budget. Whist they cannot run up a bill for you, your losses will only be limited to your predetermined credit limit. That is, if you are using Google Adwords or a similar service. Some commission based sites not work out so cheap. So, it wastes your time in setting it up, and money for no return.
Companies are working on ways to reduce click fraud, logging IP addresses and so on, however in such a large, expanding and virtually unregulated market, it is impossible to control these things at this stage.
Pay-per-click Problem number 2 – Browsers
Some browsers, such as Mozilla Firefox, have for some time enabled searchers to use software plug-ins to screen out paid advertising on searches, as well as to block banner ads. A searcher using a program with this feature enabled can conduct searches on Google without ever seeing your paid advertisement.
This goes for those thinking of paying for banner ads too. They can be very effective at getting exposure, but a certain segment of your market will never see you ad thanks to plug-ins like ‘adblock’. With innovation occurring at break-neck speed, this sort of software ad-on is sure to become more popular and widely available.
Pay-per-click Problem number 3 – Smart/Biased Searchers
Some savvy internet users will deliberately avoid those links which they identify as sponsored or paid ads. I have had discussions with clients who will not click on those paid ads, and here is why.
The purpose of search engines is to search the internet and rank and categorise the website and information that they find according to relevance to the search term. That is, when you punch your keywords into a search engine, the point is to give you the most relevant result, the most useful information. For those who know this, paid ads are just cheating. They know that the most useful information is more likely to be in those non-sponsored links. Also, the information is more likely to be unbiased.
It is true that a paid search campaign can be useful in some circumstances, if you don’t get all of your credit used up by a malicious competitor. This may work, for example, in the situation of a very specific and non-competitive search term that you may have come across. Also, a certain segment of searchers will not mind that you have paid for your advertising, or that use a simpler web browser. However the most effective long term option is to have relevant, up-to-date content on your site. When people find your site useful, they will link to it, which in for your search engine optimization is like building your reputation. This kind of SEO is the best strategy for promoting your business through search engines.
Why Pay-per-click is a Waste of your Time and Money
“3 Reasons why pay-per-click ads (PPC) are a waste of time and money”
By C.S. Thompson – Internet Marketing Consultant
Pay-per-click (PPC) advertising has become a huge market within the internet advertising scene. It is estimated that over 8 billion searches are conducted globally each month. Further, 85% of people find pages they are looking for online via search engines.
Hundreds of thousands of businesses are using PPC to advertise on the internet, and there are also thousands of businesses selling their services for something that you can easily do for yourself.
On the surface, it may seem to be a cost effective form of advertising; you choose your keywords, set your budget, and only put as much credit as you can afford. Different keywords will cost different amounts depending on their popularity. However, there are 3 problems with PPC that mean that it is a waste of your time and money:
Pay-per-click Problem number 1 – Competitors
Here’s the most costly problem; your competitors can use up all of your credits without you getting any real leads from all the traffic being generated and directed to your site. Click fraud has two sides to it. Some service providers of PPC advertising will deliberate click on your ads to use up your credit to make more money. Or more maliciously, your competitors, who are bidding on the very same keywords can click away, again and again, and use up all of your budget. Whist they cannot run up a bill for you, your losses will only be limited to your predetermined credit limit. That is, if you are using Google Adwords or a similar service. Some commission based sites not work out so cheap. So, it wastes your time in setting it up, and money for no return.
Companies are working on ways to reduce click fraud, logging IP addresses and so on, however in such a large, expanding and virtually unregulated market, it is impossible to control these things at this stage.
Pay-per-click Problem number 2 – Browsers
Some browsers, such as Mozilla Firefox, have for some time enabled searchers to use software plug-ins to screen out paid advertising on searches, as well as to block banner ads. A searcher using a program with this feature enabled can conduct searches on Google without ever seeing your paid advertisement.
This goes for those thinking of paying for banner ads too. They can be very effective at getting exposure, but a certain segment of your market will never see you ad thanks to plug-ins like ‘adblock’. With innovation occurring at break-neck speed, this sort of software ad-on is sure to become more popular and widely available.
Pay-per-click Problem number 3 – Smart/Biased Searchers
Some savvy internet users will deliberately avoid those links which they identify as sponsored or paid ads. I have had discussions with clients who will not click on those paid ads, and here is why.
The purpose of search engines is to search the internet and rank and categorise the website and information that they find according to relevance to the search term. That is, when you punch your keywords into a search engine, the point is to give you the most relevant result, the most useful information. For those who know this, paid ads are just cheating. They know that the most useful information is more likely to be in those non-sponsored links. Also, the information is more likely to be unbiased.
It is true that a paid search campaign can be useful in some circumstances, if you don’t get all of your credit used up by a malicious competitor. This may work, for example, in the situation of a very specific and non-competitive search term that you may have come across. Also, a certain segment of searchers will not mind that you have paid for your advertising, or that use a simpler web browser. However the most effective long term option is to have relevant, up-to-date content on your site. When people find your site useful, they will link to it, which in for your search engine optimization is like building your reputation. This kind of SEO is the best strategy for promoting your business through search engines.
What is Pay Per Click Advertising?
Pay Per Click (PPC) advertising is a type of online advertising in which advertisers pay for the visitors that arrive on a web site, on a Cost Per Click (CPC) basis. Advertisers only pay for visitors that click on their banner posted on a web site. PPC advertising is more focused than traditional forms of advertising. It affords visitors to a website the opportunity to know more about a product or service they are interested in, at the click of a button.
Advertisers only pay when a web searcher actually clicks on a link and visits their web site. PPC advertising is different from other forms of online advertising, where advertisers pay in proportion to the number of times of times their ad is displayed.
With PPC adverting, an ad can be displayed many times, but the advertiser pays only when web searcher actually clicks on the ad. With the correct strategy in place, PPC advertising is a cost effective solution to produce highly targeted traffic.
Who hosts Pay Per Click ads?
The biggest PPC search engines are Google and Yahoo. The Google AdWords and Yahoo! Search Marketing programs together reach out to over 80% of users of the internet. These PPC Search Engines allow advertisers to sign up and bid on specific keywords. These keywords are relevant to the products or services available on their websites. Advertisers also bid for priority location in the search results of the relevant keywords. The order in which listings for a particular keyword are displayed is determined by the bid amount.
Depending on the specific PPC search engine and also on the demand for a specific keyword, the CPC for that specific keyword can be as little as $0.01 or as much as a few dollars. When a web searcher types in that keyword, that advertiser’s listing will be ranked according to the amount bid, compared with all other bids on that keyword. But regardless of how many times the listing appears, that advertiser only pays when a searcher actually clicks on their listing and visits the website.
Other PPC search engines include Search123, Searchfeed.com, Enhance Interactive, Superpages.com, goClick.com, and ePilot. The minimum bid required on these web pages ranges from $0.01 to $0.20. The initial deposit ranges from $5 to $50. All of these search engines throw in other freebies to sweeten the deal, which could include unlimited free changes to listings, waiving off account opening fees, or $20 free with $50 deposit.
Target your Market With Specialized Pay-per-click Search Engines
The first thing that you need to do if you are thinking of using pay-per-click search engines to target your market is to find out what your potential customers want. If you have a product or service and information for people who want to start a business, or those people who want to work from home, then pay-per-click is a cost effective way of targeting your market.
With pay-per-click advertising you choose certain words and phrases that you think people might use if they were searching for your product or service. You choose the amount that you are willing to pay every time someone clicks on the search engine results that lead them to your web site.
With pay-per-click, you bid on search engine placements. Before you can do this, however, you need to research the pay-per-click search engines and then pick one to try out. Bring out your keywords and phrases so that you can see what the top search engine advertisers are paying for them. If, for example, you see six advertiser links, each with a currency value next to it, and the sixth link from the top lists 0.08 cents, then that is what that advertiser is paying for the sixth search engine placement.
One thing you need to know about the Internet is that 99 percent of the traffic goes to web sites that have the top 10 listings in search engine rankings. It is these web sites that make most of the profit. The more money that you’re prepared to pay per click determines how high your web site is placed for your specifically targeted keywords.
Pay-per-click is one of the best ways of making your web site visible to the greatest number of people. This means that visitors will be more likely to click on your web site meaning that you have more potential customers. However, you should be sure of your cash flow before embarking on a pay-per-click campaign because if you don’t have the right keywords it can prove to be very expensive.
In order for your web site to be accepted by a search engine it has to conform to certain standards. You need to make sure that your web site is family friendly and works properly (i.e. doesn’t have broken links or will not be accepted according to the search engine’s criteria). Once accepted, you have to decide what sort of advertisements you want to display your keywords and phrases and how much you are prepared to pay per click your advertisements will then start showing on web sites.
This is the beginning of promoting your business or service through pay-per-click advertising. The money that you pay each time a visitor clicks on your ad is then divided between the search engine company and the web site on which your advertisement is shown.
The real benefit of this is that you don’t pay for the ads being shown, only if they are clicked on. What this means is that you get targeted traffic to your web site. If you get it right, this is one of the most cost effective ways of targeting your market.
You need to make sure that, before you settle on a pay-per-click search engine, you have done your research. There are hundreds of such engines out there to choose from. Some of them are designated to particular products and businesses and you might want to consider using one of those.
One last thing: Many of the search engines offer special deals if you are just starting out and you can begin your pay-per-click campaign with as little as $10 or $20. It might be the best investment you ever make.
Google Multimillionaire Reveals How He Gets Pay-Per-Clicks FREE!
A Head Teacher from London quit her job in 2004 to join the high ranking Internet entrepreneurs making her living online.
After a short while experimenting with highly-targeted pay-per-click advertising, she then came across a secret that was discovered by a medical doctor originally from New England United States. Who quit his practice in early 1999 to launch his online business.
Originally not wanting to divulge this secret, the former medical practitioner maintained absolute secrecy as he went about starting over fifteen online businesses that specialized in selling everything from pet food to men and women’s clothing, all the way down to electronic toys and games software (such as PlayStation, Xbox, GameBoy, etc), and all the while getting free pay-per-click advertising.
She replicated his secret which allowed her to top every single competitor she had for any set of keywords and phrases as she could still outbid them and set her daily budget well above theirs so much so that she literally dominated each individual niche-market even to an almost monopolistic degree.
Over a nearly four year period to date this same head teacher has sold in excess of $80 million worth of business product, and over $20 million in the past years alone.
And the good doctor himself has sold in excess of $300 million worth of business product, and over $166 million in the past three years alone.
The entire time this fellow has chosen to remain out of the limelight as he’s developed further and perfected his secret to getting unlimited dollars’ worth in pay-per-click targeted advertising.
He considers his secret as a weapon that provides him with an unfair advantage over everyone else, and has enjoyed using it almost exclusively.
While she uses his secret to rake in millions form pay-per-click advertising, he admits that he’s seen several other web business owners applying his secret to some measure, it’s never been sufficiently to equal, much less exceed his application of it.
Additionally, from among the few others applying an approximation of it, they have yet to really realize how to apply it exactly as the good doctor, and have overlooked it manifold dimensions.
If done to the fullest and from all sides, any promoter can get even $1 million a day in paid-for Google advertising but without paying one dime for it, and while maintaining only the top most preferred premium spots on every page and for all keywords used.
Lastly you should know that nothing he or she’s doing is illegal, nor does it steal revenues from the pay-per-click search engines.
So fantastic a secret this is that you must see it for yourself in its entirety as it’s now readily available for your use and profit at http://www.ownthatmoney.com for a limited time only.
Are You Using the Right Pay Per Click Keywords?
If you are using Pay Per Click (PPC) advertising to market your online business, then you must know that having the right keywords is of the utmost importance. Your choice of keywords can make or break your attempt to use PPC advertising to market your business. The first thing to do is determine exactly what keywords provide accurate descriptions of your business. Simply have a brainstorming session where you put down everything that comes to mind about your business. In a few days, go through this list again and try to eliminate those words that do not truly reflect the heart and soul of your business. In all likelihood, you will be able to eliminate most of them as either being too general or not quite descriptive enough.
Some people believe that the best way to make use of PPC advertising is to have as many keywords as possible, some of which are expensive and some of which are cheap, so that eventually your average cost is somewhere in between. The problem with this approach, however, is that most of these keywords will have little or relevance to your site, and you will therefore be wasting your time and money. True enough, you will experience an increase in traffic to your site. The amount of sales you make, however, are not likely to increase by very much, if at all. The keywords you use must truly and accurately describe your business, so that people who still choose to visit your site are actively looking for what you have to offer them.
Some websites are seemingly best described by terms that are extremely general in nature, such as ‘home business’ or ‘work at home’ and others along those lines. The cost of using such keywords in PPC advertising campaigns is most likely going to be prohibitive, as these will be highly contested keywords that many other people also want to use. It is much more cost effective for you to choose keywords that may be searched for less frequently but are much cheaper. That said, a keyword is only truly expensive if it costs more to maintain that keyword than the value of the revenue that the keyword brings in. A keyword could cost $10, but if it brings in $20 in revenue per click, then you can hardly call it expensive.
The cost of keywords is directly related to their positioning in the search results of the various web search engines. People who compete over the same keyword offer bids to determine the positions of their keywords. The highest bidder for a keyword will have their advertisement placed at the very top of the search results list, on the very first page. This is not where you want your advertisement to be, however, as the first three pay per click advertisements generally suffer many accidental clicks. You should try to position your keyword such that it is on the first page of results but just behind the first three advertisements. This way, you maximize interested traffic while reducing the number of accidental clicks that will simply waste your money.
PPC advertising can be a major boon to your growing online business. There is nothing simpler than sitting down, drawing up a list of keywords for your business, listing them with one or more major PPC programs, and immediately experience a rise in traffic volumes to your site. While the success of your online business is determined by a variety of factors, the fact remains that using the right keywords in your PPC advertising campaign could be one of the major factors that leads to your business becoming an online success story.
Seomul Evans is a senior Search Engine Optimization Services consultant specializing in Meta Search Engines and SEO articles.
Common Mistakes When Using Pay Per Click Advertising
Pay per click (PPC) advertising is the most popular form of advertising online. In addition to a whole host of benefits, one of the primary reasons for this popularity is that it offers you the ability to control your spending on advertising and receive detailed information on results. Pay per click advertising is also a much more affordable strategy for small and medium businesses as compared to other forms of advertising.
PPC advertising is not easy, however, and it is easy for those who are not very familiar with it to waste huge sums of money on advertisements that bring no benefit whatsoever. Take a look at 5 common mistakes that most people make with PPC advertising and you will know what you should avoid if you want to use pay per click as part of your online advertising campaign.
1. Making the landing page the same page as the home page
Many people make the mistake of setting their home page as their landing page. Visitors to their sites are interested in the particular product or service advertised in the pay per click advertisement, and they are not interested in navigating your entire site in order to find what they are looking for. Your landing page should be highly specific, and highly relevant to the keywords used in your pay per click advertisement. Get straight to the point and tell the customer what he or she should know about your business. This way, visitors to your site will be more satisfied overall and you are much more likely to experience a higher conversion rate than if you were to deposit visitors to your site at your home page.
2. Not designing the landing page according to the keywords used
For example, a website that specializes in e-mail marketing will bid for the keywords ‘e-mail marketing’ and ‘email marketing’ to cover all bases. People who use these search terms will see the advertisement, click on it and be brought to a landing page that is purely about e-mail marketing. The chance of the prospect being converted to a customer is high because the prospect sees exactly what he or she was looking for.
3. Using PPC advertisements containing generic ad copy
Google Adwords allows you only 70 characters while Yahoo gives you 190 characters to work with, so you have limited space with which to design your ad. With so little space to work with, you have to make every character and every word count. Certain words are used everywhere and by everyone and will do nothing whatsoever to distinguish your advertisement from the ones above and below it. You must include statements that describe your business accurately while separating it from the other advertisements around yours. Put in specific keywords that your prospects will be looking for in your advertisements.
4. Not bidding enough to get good placement for your ads
All the top search engines use different methods of determining how your ad is positioned. Google and Yahoo, for example, utilize a combination of your bid price and the relevancy of your ad to the keywords you have chosen. In order to secure high placement on web search engines, your ad must be tightly connected to the keywords that you choose to use.
Such placing is important because studies have estimated that almost 85% of all clicks on pay per click advertising takes place on the first three advertisements. This means that if you do not secure one of these top three positions, then you will be missing out on most of the clicks and most of the potential customers. Keyword tools are available that will help you determine what the best keywords to use are and also help you think of variations of your current keywords that might prove more effective.
5. Failing to test the effectiveness of new advertisements
While there is a template of sorts to creating an effective pay per click advertisement, slight changes to an advertisement could have a significant impact on the volume of traffic it brings to your site. All of the best search engines offer the option of creating variations of your advertisements and you should make use of this function to test different versions of your advertisements in order to determine which one is the best.
Small and medium-sized businesses can benefit greatly from the proper use of pay per click advertising. Simply avoiding the 5 common mistakes listed above will save you time, frustration, and money when starting your new pay per click advertising campaign.
Seomul Evans is a senior Dallas Search Engine Optimization consultant specializing in Pay Per Click advertising and online marketing articles .
Pay Per Click Cream of the Online Advertising Crop
Is your business implementing the most effective advertising method available to it? You might think you are, but if you’re not leveraging pay-per-click advertising, you’re probably not maximizing your marketing performance. At least that’s the conclusion of an April 2009 survey conducted by Practical eCommerce.
A provider of resources and insights for online business owners, Practical eCommerce asked its “readers to grade various advertising methods based on how effective they were at increasing online sales or increasing web traffic. The advertising methods queried were PPC ads, banner advertising, online rich media, online video, podcasts, print advertising, radio ads, television ads, catalogs, and direct mail.”
An overwhelming majority of the survey’s respondents put pay-per-click advertising at the top of their list in terms of “effectiveness in promotig an e-commerce store and improving sales.” The hard figures? “The survey found that 79.3 percent of those participating believed that pay-per-click (PPC) advertising was an effective way to increase sales, with 27.6 percent of those same respondents saying PPC advertising was ‘very effective’.”
Does this group of select individuals’ assessment hold water? MoreBusiness.com, the one-stop small business resource center, thinks so. The website agrees that PPC can be an effective marketing strategy and outlines the following pay-per-click pros:
1. A good PPC campaign is “easy to develop and implement.”
2. Because they are “typically moderate in size,” PPC ads easily attract “sponsors that will allow you to post on their sites.”
3. You only have to pay for PPC ads “when a potential customer takes action and clicks your advertisement.”
4. Because PPC ads are easy to track, “you can tell who is looking at your ads,” thereby making “it easier to get feedback and tailor your ads to the tastes of [your] customers.”
Nevertheless, there are some caveats to look out for when implementing a pay-per-click advertising campaign. For instance, regardless of whether a click-through generates a sale, you still have to pay for it. Also, since web visitors almost always ignore the left side of the screen, positioning your ads on the right side of the page is vital for success.
You don’t have to learn these lessons the hard way, though. A web design, web development and SEO specialist who is thoroughly versed in the ins and outs of pay-per-click advertising can help you implement a PPC campaign that is cost-efficient and effective from the get-go. In fact, such an expert can capitalize on the fact that PPC has a huge advantage over traditional print media in that it better targets your audience while providing many more impressions for a fraction of the cost.
A pay-per-click marketing service provider can provide you with quick, targeted traffic by leveraging sponsored ad services such as Google AdWords and Yahoo! Search Marketing. Such an expert can also help you hone in on the most important considerations when doing PPC: effective ad copy, a compelling landing page and comprehensive keyword selection. Employ the services of a PPC specialist and watch your online business advertising strategies rise to the top of the heap.
Carmen Fontana is a Web Services Manger for Western Reserve Internet Services, a Cleveland Pay Per Click, SEO and web design firm.
An Introduction to Pay per Click Advertising
Perhaps you have heard of pay per click advertising and are wondering how you can take part in it either as an advertiser or as a website owner. Does it in fact work? Is it cost effective? What makes it so different from other forms of advertising and how can you benefit from it? The fact is that you most likely have already seen pay per click in use on web sites that you have visited and may have even also clicked on it.
Advertisers Pay Only When When Their Add Is Clicked On
Pay per click is an Internet advertising genre that is commonly used in websites and through it, the advertisers who make use of it pay their host only and only when the advert that is placed on the site is clicked on. This is the one thing that makes it so different from other more “passive” forms of advertising. That is that people choose to view the ads and in fact activate the process.
Sponsored Ads and Sponsored Links
Pay per click is all related to search engine keywords. That is that if your website uses pay per click adds, it will display an add when a keyword that has been typed into the search engine matches one on an advertisers keyword list. These types of ads are referred to as sponsored ads or sponsored links. It’s a very simple system that works quite well.
The Three Biggest Providers in the Business
There is several pay per click providers that offer their services but as it stands at the present time, Yahoo Search Marketing, Google Adwords and Microsoft adCenter are the three largest and most well known in the business. Also all three operate by the same bid based model. That is that the cost per click is determined by the search engine and the amount of competition for any particular keyword.
The Flat Rate and Bid Pricing Systems
The ways that the value of a click is determined are called the flat rate and the bid system. Just as in all types of advertising, the person or business purchasing it must assess the actual value of the advertising to their business in order to determine the actual value that it has to their business. The same thing applies to pay per click advertising. That is, that in bid and flat rate pricing systems the advertiser must take into account the type of person that any given keyword will attract to their business and the profit potential of that persons visit
The Major Benefits of Pay per Click for Advertisers
Even so, one of the major benefits of pay per click advertising for the businesses that use it is that it’s determined by keyword use. This gives the advertisers using it the advantage of the added insight into the people using it. That is that they can better tailor the products or services that they provide to fit the potential clients who are going to be visiting their site by way of these keywords.
Chris Tyrrell writes for Studio-40, a web design and marketing agency in the UK. Visit the website to find out more Pay per click services
Using Pay-Per-click
As Pay per click’s name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don’t pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site’s traffic.In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don’t forget to give specific details regarding your target audience for your web site.After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer.
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