7 Steps to Increase Your Web Site Traffic Starting Now

admin    Targeted Web Advertising     Increase, Site, Starting, Steps, Traffic

7 Steps to Increase Your Web Site Traffic Starting Now

Online Home Business, Internet Marketing, Article Marketing, Profit, and Residual Income. To successfully merge these words you will need another word: Traffic.

Every article out there about making your web site or product successful, has to do with the crucial importance of generating web site traffic.

We are aware, that when it comes down to it, web site traffic is essential for a successful online business.

Once you have a great product to sell and everything is set up for success, it’s time to generate web site traffic.

If you have a web site and you are not getting the traffic you are supposed to have, it’s time to generate traffic.

You need to be determined to make it in this very competitive business.

Increasing your web site traffic is crucial after your product is launched and everything is set up to go.

Start right now and go step-by-step from launching a product, setting up your web site and optimize your web site for traffic.

Apply the ideas below to increase your web site traffic by starting right now and you will be well on your way to a successful and profitable online business. 

1) Generate traffic with search engine advertising

Google Adwords and Yahoo Overture are very popular advertising systems that generate optimal traffic. The drawback is, that it can become very expensive.

Still it can be money well spent if you have it. Adwords and Overture are the top traffic generating tools available on the Internet today.

Learn about it and use it wisely so you may not have to spend a lot of money.

2) Use Link Exchange

By exchanging links with other sites, each of you will benefit from the efforts of enhancing the traffic of your web sites.

If you put a link from another site on your web site, you could also provide each other with the traffic each web site generates.

These efforts can double your benefits. The more links you exchange with other sites the more web site traffic can be generated.

3) Article Marketing

Article marketing helps you spread the word about your product or online business without any money.

This is an absolutely powerful marketing method to generate web site traffic.

Start to submit articles to article directories for free traffic and profits. It is the most profitable Internet marketing strategy of all, and it will generate loads of traffic over time.

Submit at least four articles per month. By submitting to article directories, your articles will be published in other people’s blogs, websites and email newsletters as well as ezines for free.

If you think you can’t write, hire a ghostwriter. But by all means, start submitting articles.

With each submission you have a resource box where you can promote your product and web site for maximum exposure, which will generate huge web site traffic and profits.

4) Forums

Forums are another fantastic way to promote your web site. Add comments in forums of your product market and earn credibility by showing your expertise. At the end of each comment you can add a signature line to promote your product.

The more forums you join, the more targeted traffic you will generate.

You will build trust and people will start to notice that you can provide what they need, which in return will quickly turn out to be very profitable for you.

5) Blogs

Starting your own blog and add quality articles with sought after information can bring you tremendous traffic as well.

6) Use search engine optimized keywords or keyword phrases to generate web site traffic

Search engines are looking for keywords that they can show in their results pages. By using search engine friendly keywords and phrases for your website your ranking can be high in search engine results.

You can write your own keyword content or hire someone to do it for you. There are good and inexpensive services to choose from.

7) Publish your own newsletters

By having your own newsletter, people will appreciate your expertise and become loyal readers.

This will generate loyal traffic to your web site and again generate traffic by recommendation.

Keep your subscribers interested by maintaining their curiosity and it will generate huge traffic and build you a high-targeted email list as well.

You can see, that generating traffic isn’t that hard. It only asks for some effort and if you stay focused and put in the effort necessary, web site traffic will come to your site and huge profits will follow.

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Alternative Marketing: Website Advertising With New Media

admin    Targeted Web Advertising     Advertising, Alternative, Marketing, Media, Website

Alternative Marketing: Website Advertising With New Media

Alternative marketing, also known as word-of-mouth, aims to reach consumers more directly than by traditional advertising on radio or television, or in print. It tends to be confusing, though, beginning with the number of names by which it is called. You can pick your favorite from a regular buffet of terms: under-the-radar marketing, below-the-line marketing, renegade marketing, street marketing, ambush marketing, vanguard marketing, ambient marketing, guerrilla marketing, covert marketing, stealth marketing, viral marketing, or diffusion marketing. They are all equally evocative of a marketing style that is unconventional in concept and hit-and-run in execution. Let’s look at just a few of the variations.

The Video Virus: Is it Catching?

Probably the best-known technique in alternative advertising is the viral video. A short video clip is produced, and slipped stealthily in front of the consumer by posting it on Internet forums, e-mails, video-sharing sites, and the like. This video is unlike the usual television commercial; it’s usually either humorous, or controversial, or both. A TV commercial wants to transfer information about a product to the potential consumer. These viral videos may include information transference, but their purpose is to entertain and amuse you. The idea behind them is that if people are interested and amused, they will pass the video clip on to Internet friends, and more people will then see it. Somewhere in the video is usually something about a product, or at least its name. Advertising companies believe that the details about a product will be sought out by the audience, if they enjoyed the video enough.

This is an interactive model of advertising, in that the consumer is active in receiving, viewing, and passing on the video clip. Even by just doing those three things, a person is exerting more effort than the watcher of television, who is simply sitting and watching. To see a video clip, at a minimum you need to press Play, or click on an arrow. And if you like it enough, you may watch it a few more times, then send it to some of your friends in an e-mail. After all this, it’s likely that you’ll remember the product when you’re in the market for something like it.

Blogs and Buzz

“Blog” is short for “web log”. Merriam-Webster Online defines “blog” as “an online personal journal with reflections, comments, and often hyperlinks provided by the writer”. Blogs are a great way to reach an audience that pays no attention to traditional print and television advertising. Their contrast with the cleverly-produced values that are hyped on corporate websites is their “homespun” character. The voice in which they are told might be your own voice; at any rate, it’s the voice of ordinary, everyday folks. Many blogs are still, essentially, online diaries written by an individual; others have begun to dabble in the waters of marketing.

Anybody at all can set up a blog, as long as they have an Internet connection and something to say. There are webhosting services for sale that will help you create your own website for a blog, but you can get into blogging without hiring such a service. Most of the social networking sites like Facebook, MySpace, YouTube, or LiveJournal offer free blogging capabilities. In fact, there are so many sites and possibilities for blogging on the Internet that a new term, “blogosphere,” has been invented to encompass blogs and their myriad interconnections.

The marketing sphere and the blogosphere are beginning to intersect. Advertisers want to create “buzz” around their products: what better way than to get people talking about a product on their blogs? Young people, Generation Y-ers, and cool young professionals go to the Internet for the same services their parents would find in a telephone directory, an atlas, a road map, a radio or TV news program. This means that the Internet is the perfect place for advertisers to show their wares to potential customers. And blogs, because they are so friendly and believable, are the perfect medium for creating credibility.

You Can’t Get Away from the Ads!

The next new angle for advertising is the “captive audience”. Several companies like TransitTV are working this angle for all it’s worth. In five major US cities, over 3,000 buses, trolleys, and other public vehicles now have 8,400 screens installed to reach the captive audience. If you’re on a bus, in an elevator, or sitting in a restroom stall – you can’t get away from the ads! You can’t fast-forward through the commercials, or even turn the TV off! You are stuck, and even if you determinedly avoid looking at the screen, you can’t help hearing the sound.

TransitTV offers advertisers just what they want: an audience that is completely captive. There is only one channel, hence no flipping a remote from channel to channel when the commercials come on. There’s nothing else to watch. There is no way to get away from the commercial. Sometimes the commercials are hidden in what’s supposed to be a review of current events, a watered-down, not-of-the-moment news program; sometimes they are not. They’re the only game in town. Your only defense, as a consumer, is to avoid public transportation and elevators like the plague.

TransitTV also gives the advertising companies detailed demographic breakdowns of people exposed to their network. In addition, they can provide accurate measurements of advertising success. Advertisers love them; soon they’ll be everywhere.

“How’s It Going? Here, Try This!”

In an effort to make marketing more personal, and create real connections between advertisers and the people they want to target, “street teams” are becoming more popular. These people are paid to go out on the downtown streets and talk to people they encounter. They are a little like the lady in the supermarket with the bite-size samples of something or other – except that it’s easy enough to take another aisle if you don’t want to deal with the Sample Lady. The Street Team is right out there, walking alongside you, asking you to try something… it’s very hard just to brush past. It’s rude. They are counting on the likelihood that you won’t want to appear discourteous, and that you will have a verbal exchange with them, and maybe even agree to taste the crackers or cereal they’re pushing. They have already put up fliers and posters all over the buildings, so you’ve seen the name of the product just recently…

This is a first step in the creation of buzz. Advertisers have decided that the best way to get started on a network of personal connections that will be buzzing about their product is to force the personal connection between consumers and a company.

Buzz… buzz… buzz

“Buzz” is defined by Merriam-Webster Online as “speculative or excited talk or attention relating especially to a new or forthcoming product or event.” It’s estimated that consumers are exposed to about 3,000 commercial messages every day; so in order to cut through the clutter and make a point about your product, you’ve got to try something different. All the alternative advertising methods touched upon here are designed to create buzz and keep it going.

And buzz is a whole lot cheaper to use than traditional advertising. During primetime viewing hours, it costs an advertiser about 0,000 for a 30-second spot on television, for just a single airing. That’s just the airtime; it doesn’t include any production costs, actors, etc. Enough advertisers are investigating and using buzz that they have actually formed an association to try to weed out unscrupulous word-of-mouth advertisers. The Word-of-Mouth Marketing Association was formed in 2001, and is working with the Federal Trade Commission to set up guidelines to regulate marketing practices and prevent dishonest strategies.

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Gaining Targeted Traffic Thru Forum Participation

admin    Targeted Web Advertising     Forum, Gaining, Participation, Targeted, thru, Traffic

Gaining Targeted Traffic Thru Forum Participation

Every online business could always benefit from additional targeted traffic to their site. As much an understatement this may seem what we’re going to discuss here is web site traffic that is already pre-qualified for your particular niche. Even better, generating this traffic will cost you zip.

Internet marketing as most may are aware is an ongoing learning process. An exceptional means made available online to get questions answered are forums. These platforms are design to exchange ideas and trade comments with others of similar interests or concerns.

Another less obvious benefit of using forums is the opportunity to generate free traffic to your site IF done the correct way.

Let’s quickly review a 3 step process you can use in locating, correctly participating, and ultimately benefiting from the use of forums

1st

Your first step here is to locate a few forums that focus on the theme or niche of your online business. This shouldn’t be very difficult and will take little time since the internet is literally flooded with forums that cover every topic imaginable.

Narrow your selection to a manageable number of forums so that you can devote quality time to them while also allowing yourself ample time to conduct your other online marketing responsibilities.

You will likely be required to go thru a quick sign up process so have a user ID, password, and some sort of picture or image available. It is advised to use the same ID at other similar forums to help breed familiarity with the other participants.

2nd

The first time you log in after signing up avoid the temptation of participating by leaving comments. You first want to look around and see what the discussion is all about. Like other types of social media sites there will be a mood or tone you’ll want to become acquainted with first.

Remember first and foremost that the intent of a forum is to discuss ideas and answer questions. Once you begin to participate be sure your comments are useful, appropriate, and insightful. If you give the impression your primary intent is to generate free traffic from the forum for your business you will be ignored. On the other hand, the more useful your comments, the more highly regarded you’ll become.

3rd

Once you start to contribute in a constructive way now is the time to take advantage of the forums free advertising capabilities. By inserting a short description about your business with a link back to your site in your signature file you can increase the web site traffic to your online business.

When forum participants click on your link you’ve now created some backlinks for your site that will help your search engine rankings. These links will be coming from the forum site itself and since these sites tend to have higher search engine rankings this will in turn benefit you with the quality backlinks.

Simply by participating at a forum you can get your questions answered, increase the targeted traffic to your site, and boost your search engine rankings. Forums are a great source of information for any body involved in internet marketing. As you can see, if used correctly a forum can benefit both you and your business in several ways. If you’re not utilizing forums to their maximum potential why not start today?

Why Is Internet Advertising & Marketing Important?

admin    Targeted Web Advertising     Advertising, Important, Internet, Marketing

Why Is Internet Advertising & Marketing Important?

Internet is a versatile and flexible medium where online advertising plays a major role to promote one’s ideas, services or brand more successfully. The conventional marketing media proved to be insufficient while meeting the demanding standards of all the advertisers- effectiveness and interaction of customers. On the other hand, Internet is the solution, which is proved a very successful mass communicating medium. Since it is a bidirectional medium of communication interpersonal, with factors of distinction of key and interaction in real time. No doubt Internet marketing is more cheaper than traditional marketing, an interactive and profitable in the sense.
Online advertising is a form of promotion that uses the Internet for the expressed purpose of delivering marketing messages to attract customers. It is an excellent way to build brand awareness and boost your ROI (Return On Investment). Another benefit of using this medium is that it’s measurable i.e. you can track the number of visitors to your website, the number of clicks to your ad, and also find out where majority of your interested audience is from. This information will help you adjust your campaign to increase your conversion rate.

Just consider this ladder,
ROI
Loyal Customers
Profits
Sales
Leads
Advertising persuasion
Advertising Recall
Advertising Exposure
Brand Exposure
Brand Distribution
By Internet marketing the chances of success are indeed large. Any site is developed with the final reason to lead more traffic to the site and finally the profit by finishing by more people knowledge and offers. An important advantage of internet marketing and online advertising is the capacity to attract a specific target market. With internet marketing and advertising, web ADS are directed towards the good group of people. Every day millions of users find the best business services on internet and if you are not doing proper advertising they move to someone else. Web ADS and good marketing techniques are mainly supposed to lead more and more traffic to the site. The various search for Internet indicated that Web sites of 85% to 90% are visited by search engines, thus in order to obtain the considerable quantity of the traffic, the Web site must be well optimized after the strict directives of optimization of Search Engine which increases the possibility of high row on page of result of Search Engine. Consequently, good Internet marketing is directly related to the promotion of Web site which is made by the optimization of Search Engines so that your website can be searched by millions of users.
So, how do you sell your product at such a large market? Or how could you solve the problems like:
You’ve received only a few requests for the services or products since your site launch,
Sales and conversions are not satisfactory,
Traffic to the site is not as expected,
Hundreds of dollars are being paid for traffic leads but still there is no conversion from that traffic,
Subscriptions to reports or newsletters that you offer are not much effective or impressive to inspire the cutomers.

BrainsTechnology offers SEM and SEO Folorida USA get the right solution for your problems. We, being the Internet marketing specialists will help you out to promote your services and brands across the world at very competitive price.

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Advertising, R.I.P.

admin    Targeted Web Advertising     Advertising, R.I.P.

Advertising, R.I.P.

A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we’re killing our industry by being too successful at it.

The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.

Ads Beyond Counting.
Some reports claim you’ll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.

Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on walls, chalked on sidewalks, printed on condoms, acted out in the streets, waiting to ambush you in restrooms, and beamed at you from electronic displays of every shape, size, and description, including sound-emitting urinal cakes.

Viral creations contain ad messages. Word of mouth advertising (WOM) is expanding fast. Channel One delivers commercials to kids in schools.

In stores, RFID (radio frequency identification) chips track your purchases. Watch TV and your selections are tracked. Online, every click is monitored. That information is available for sale, so demographic and psychographic data can be accumulated and you, the targeted consumer, can be more accurately reached.

Sponsormania.
Phrases like this emerge from your radio and TV: “Welcome to the Nextel Halftime Report, brought to you by Toyota.” They might reel off a whole string of sponsors for a ten-minute programming segment that features interviews with players and coaches wearing corporate logos while standing in front of electronically shimmering backgrounds displaying other corporate logos. The way we’re going, we can soon expect to hear: “Welcome to C-SPAN’s coverage of the Halliburton Congress, brought to you by Bechtel.”

Ads by the Pound.
Grab the Sunday morning newspaper. Weight: 3.4 lbs. Remove the advertising booklets, inserts, leaflets, flyers, announcements, mini-magazines, and the classified section. Remaining weight of news sections: 1.2 lbs. But each of these sections also contains ads. And some entire sections could be viewed as ad-oriented, such as Entertainment, Style, Food, Real Estate and Automotive.

Most of us don’t begrudge the puffery in the movie or TV sections, but we’re blurring the line between information and marketing in all other areas of the paper.

In an “article” on a new car were the following phrases: “…unique charm… head-turning good looks along with outstanding usefulness… exceptional headroom… feeling of spaciousness… Definitely a good buy.” Mileage was reported to be 22/city and 30/highway. Hardly impressive, yet the article concluded with “attractive gas mileage” as one of the vehicle’s features.

I think money changed hands to get that favorable review. Or there was pressure on the writer to state everything in a positive manner so the auto maker as well as their dealers will take out more ads.

We’ve gotten used to these things in the auto, movie, TV, cooking, lifestyle and home sections. But now they’re happening in every section. Indeed, they happen in every aspect of today’s communications.

The Pay-To-Say Society.
In advertising, marketing, and public relations, editorial and news coverage are now available for a price. We are in the “pay-to-say” society.

Consider:
* Authors interviewed on TV: the time has been bought and paid for.
* That lighthearted TV show roundup of the best kitchen appliances: the products have been “placed” in the program (just as the clothing, cars, restaurants, cameras, TV sets, furniture, dishware and other products have been placed in movies and TV programming).
* That model/actress/hunk/entrepreneur on a magazine cover: the space has been sold according to a rate card, just like an ad.
* That “news report” on government support of education: the entire mock documentary was written, produced and distributed by the people who want to shape your opinion.

You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.

If you’re reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)

The Truth: On Sale.
I once ghostwrote an article for a coalition of companies that made polystyrene products. Their industry was facing problems over the waste issue and they needed to have an upbeat but corporate magazine story about how dedicated they were to recycling. So I was paid three thousand dollars to state their case.

Since I was supplied with reams of input and interviews, the article was full of facts and figures about the miracles of their recycling process, the enticingly high percentage of re-used product that the industry could accommodate in its manufacturing processes, and on and on.

What wasn’t in the article was one teeny tiny little fact: there was no means of collecting the used products in order for any of this recycling to take place. That minor detail negated the underlying point of the propaganda. Oops, I mean informative editorial piece.

With the improprieties of Jayson Blair and Judith Miller came doubts about the print media. These doubts grew after learning that a male prostitute was allowed to penetrate the White House press corps so he could lob softball questions to the president’s Press Secretary.

The main problem with all of the “advertorial” placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people will start to turn away from ad messages in greater numbers.

The NASCARizing of Everything.
We’ve all seen and made fun of the maze of logos on NASCAR vehicles but now other sports are mulling the idea of ads on uniforms and equipment. Horseracing, the NBA, all sports are considering it.

The digital age has already enabled ads to be placed where ads don’t actually exist. For example, there are continually-changing billboards behind the batter in televised baseball games. That would be distracting to the pitcher, so they don’t appear in real life, only on your TV screen.

There’s a new magazine called “Other Advertising” dedicated to the new forms of advertising intrusiveness. That’s where I read about digital outdoor billboards that sense the FM station playing in your vehicle and change the display to match demographic choices that align with your choice of programming.

American Technology Corporation’s HyperSonic Sound system and Holosonics’ Audio Spotlight are perfecting the ability to direct audio messages to individuals passing nearby. So, for example, based on the RFID chip in your purchases, each person in a checkout line would hear a different ad. (Full disclosure: there is a message about ATC’s HSS system in the song “Paranormal Radio” on my ELECTRO BOP album.)

AdverInfoEduTainment.
When I first wrote about the ways advertising messages were being placed inside almost every activity in the universe, I ended the article with some predictions that many people found outlandish, including:

Debit card scanners in TV sets, so you can order during a commercial with the flick of your remote.
Barcodes in songs, so you can download from iTunes or Real Rhapsody by swiping your XM or Sirius player with your Visa or MasterCard.
Credit cards built into wristwatches.
Interactive ads, where you get to star in a five-minute escape from reality.
Holographic projections of commercials from postage stamps, car and house keys, magazine covers, etc.
Microchips embedded under your skin, so YOU will be the receiver for TV, radio, satellite, telephone, and global positioning system signals

I was interviewed on many morning radio programs about how Big Brother might take over all forms of communication. This made for humorous drive-time banter, but what some people overlooked in my list of prognostications was the fact that every one of them had already come true by the time the article was published. They’re not all being used in the marketplace due to high costs, but the announcements of their existence have been made.

Ad Industry Usefulness.
Without advertising, marketing, or PR, vital communication is thwarted and sales suffer. Company payrolls are cut and jobs are lost. Industries like manufacturing, packaging, transportation, and retailing are all hurt. Without us, parts of the economy evaporate like a puddle of water on sun-baked concrete.

So, what do we need to do? First, let’s own up to what’s going on. We justify things by developing highfalutin’ names like “branded entertainment,” “product integration,” “street teaming,” “buzz marketing,” “positioned journalism,” “secured placement,” and the like. But when faced with intrusive technology for your marketing messages, ask yourself if you’d like to be assaulted by it. Let’s treat consumers like someone we know. Let’s treat them with respect instead of like a mark, a patsy, a rube, or a flock of sheep.

Second, can we attempt to insist on wit, taste and genuine humor in the ads and PR we create?

We advertisers are, at best, invited guests into people’s homes or the public space. At worst, we are party crashers or unwanted intruders. And we’re overloading everything with annoying messages.

Imagine if we behaved in this manner in our daily lives:

“Hi, Shirley! My good morning message is brought to you by Henderson’s Hardware, for all your home improvement needs.”

“Thanks, Jim! My Have-a-Nice-Day reply is courtesy Magnum Magnificence, your best choice for a complete line of lighting fixtures. Come to Magnum Magnificence and see the light.”

Before it’s too late, I hope we all see the light.

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Search Engine Advertising 101

admin    Targeted Web Advertising     Advertising, Engine, Search

Search Engine Advertising 101

Once you have become a network marketing business owner, you will find yourself in the same position as others on the internet – getting the word out. It will not matter how great your website looks, or how fantastic your product or service is if no one knows your site exists. One of the main ways to get a high volume of traffic to your site is by taking advantage of search engine advertising, both through pay-per-click search results, and natural search results.

One of the ways many network marketing professionals have found success in advertising on search engines is through the use of pay-per-click advertising. Pay-per-click advertising involves a third party showing your ad on their site in return for you paying them a pre-determined amount every time a visitor from their site clicks on your ad. The most widely used programs for this type of targeted advertising are Google Adwords, and Yahoo Overture.

The main benefit of pay-per-click advertising is the very targeted traffic you can generate. When you setup an ad campaign, you specify the exact keywords you want to use for any given ad, thereby ensuring the traffic or clicks are really looking for what you have to offer. The process also requires you to specify how much you are willing to bid for each keyword that you choose to apply to your ad campaign. Of course the better you are at creating your ad campaign and using appropriate keywords, the better the results.

On the downside, pay-per-click advertising is a widely used advertising method, thus increasing the bidding competitiveness for quality keyword search terms. The end result is higher and higher per click prices. You must have a good idea of the conversion percentages your site provides in order to be able to determine how much you can afford to pay while still leaving you with a profit.

Another method of advertising your network marketing business using the power and reach of search engines is through natural search results. A natural search result is when information about your website comes up in the search engine results in the unpaid or natural section of the search results.

The only way to get listed in the natural search engine results is if your site is found by the search engine to be highly relevant to the keywords used in the search. There is an entire technical science behind optimizing your website to achieve high ranking natural search engine results. The technical term for this is called search engine optimization or SEO for short. There are people and business that specialize just in SEO as it is a very technical and specialized practice.

One way to create a high ranking natural search result website is to design your site around the information sought after by the search engine spiders. There once was a time when having sufficient keywords listed in meta tags would draw their attention, but the number of hits to websites with erroneous information led search engine developers to train their spiders to look for only good information. Many times in the past, a search would turn up websites with totally unrelated information based on keywords alone.

Todays spiders also search for titles of web pages that relate to the search terms as well as quality information about the search terms. Your web pages should have quality text that provides information for which the person is looking, and not only on the index page. The meta tags, as well as quality textual information should appear on every page of your site where you want search spiders to look.

Getting your site noticed by potential customers when they perform an internet search for keywords that apply to your website is the key to generating a high volume of consistent traffic. Once you can figure out a way to accomplish this, you will be well on your way to success.

Is your Web Site Converting Prospects to Buyers?

admin    Targeted Web Advertising     Buyers, Converting, Prospects, Site

Is your Web Site Converting Prospects to Buyers?

Let us give you our acid test for a network marketing web site and see how your site stacks up.

1. Does your headline grab the prospect’s attention so they want to read the copy?

2. Does the headline propose a problem and your copy a solution?

3. Do you have power words in your headline and ad copy?

Most home business owners today have a corporate web site; in other words, the web site is standard issue offered by your company to every rep who comes in the door. In our discussion today, we will share with you why we believe corporate web sites are NOT where you want to send your prospects until you are ready to sign them up.

First, corporate web sites attempt to be all inclusive, to anticipate every single question and provide the answers about your company, your product(s), and your business opportunity. So with all of that done by that web site, I have two questions for you:

1) How many hundreds of people went to your site and bought your product, services, or enrolled as a new rep?

2) If you have not had hundreds of customers or reps sign up off your site, why isn’t it working for you?

First of all, it’s not your fault. These standard-issue web sites overall, flat out do not work. The only reason you have a site is because everyone, including your upline, told you it was absolutely necessary. It is necessary to sign up reps and order products or services, but it is not where you send prospective customers or potential prospects for reps.

In all our years in direct sales and network marketing, only one person ever went to our web sites and “signed up” as a rep. That rep went to one meeting and then disappeared off the face of the earth, never getting one customer.

Why did this happen? The best answer we can give you is that when you become “involved” in direct sales or network marketing, most people don’t have a clue as to what it takes to get hundreds of people to take action and start a business. So a lot of us think that the snazzy corporate type web site has to be the answer. We think that if we hand out enough business cards and flyers with our web address on it or advertise the web site, the prospect will automatically go to the site, swoon, buy product, and/or probably sign up.

Well, let’s look at this scenario a little closer and look at what really happens. One, a warm market prospect goes to the typical corporate site, gets enough information to make a decision and they decide not to decide or just say no. If a cold market prospect goes to your web site, how in the world do you know how to contact them and follow up? With these corporate sites, a vast majority of visitors just don’t connect with what was on the web page and close it out.

This is why you need a website that positions you, not your company. You need a web site that presents the problem that the consumer is trying to solve and that you are an expert in fixing the prospect’s problem. So you have to know what is there about your present web site that accomplishes this vital function? You need to build a simple website that will sort through the tire kickers and deliver hot prospects that have a true need, want, and desire for what you have to offer without giving up the keys to what you have cooking.

You only get one chance to suck your prospect into your web site like a Hoover Vacuum Cleaner. If you do the job right, they will request information from you. And then congratulations, you have begun the process of positioning as well as the Art and Science of Marketing. From this point on, you will lead the prospect from the beginning of the sales process all the way through to the close.

You don’t have to write brilliant ad copy, fabulous headlines, or have a product that a person couldn’t live without, like oxygen. However, you do need to know the basic elements of what does and doesn’t belong on a site, use power words to move your prospect to action, master the use of search engines, and have your entire campaign mesh from top to bottom. When building your web site, you will not mention your company or their products by name. That will eliminate any compliance problems.

However, before you attempt creating your own web site, there are some things that have to happen first. One, you have to have a proven skill set where you can prospect and close cold, targeted leads. Once you have built up your bank account and have proven scripts, then branch out to using a web site.

Second, you must be well versed in the use of Search Engines and advertising on the web, whether it is Pay Per Click Advertising or Organic Advertising.

Third, you must have money in your war chest to advertise on the web. Remember, just because someone clicks on your ad (which costs you money), does not mean that you will have a sale. You can rack up several hundreds of dollars in debt just to get one sale until you learn what attracts people to your site and you get them closed.

Four, you are not trying to get a web site visitor to buy anything on your web site. You just want them to request more information so you can begin the sales process. Expecting someone to come to your web site and just buy something is totally unrealistic. You’re competing with the prospects’ attention so they don’t go to a retail store looking for something similar. Don’t forget that we live in an instant gratification society.

Five, your your ad copy on the site, your ad on the search engines, your prospecting script, your briefing, and your closing scripts must perfectly mesh together. If you confuse your prospects anywhere along the way to the close, the prospect won’t buy what you have, let alone sign up to be a rep.

So, take it from those who have been where you’re at, and don’t let the wheels will fall off your wagon.

Showing Others The Road to Success,

Nancy Dewitz & Bob Listerman

941-322-8351 & 610-444-5295

Co-Founders, Promarketers

More Targeted Web Advertising Articles

Is your Web Site Converting?

admin    Targeted Web Advertising     Converting, Site

Is your Web Site Converting?

Let us give you our acid test for a web site and see how your site stacks up. If you think you might not be objective, and a lot of us are not, send us your web site address for a free evaluation.

1. Does your headline grab the prospect’s attention suck them in like a Hoover Vacuum Cleaner so they want to read your copy?

2. Does the headline propose a problem and your copy a solution?

3. Do you have power words in your headline and ad copy?

Most home business owners today have a corporate web site; in other words, the web site is standard issue offered by your company to every rep who comes in the door. In our discussion today, we will share with you why we believe corporate web sites are NOT where you want to send your prospects until you are ready to sign them up.

First, corporate web sites attempt to be all inclusive, to anticipate every single question and provide the answers about your company, your product(s), and your business opportunity. So with all of that done by that web site, I have two questions for you:

1) How many hundreds of people went to your site and bought your product, services, or enrolled as a new rep?

2) If you have not had hundreds of customers or reps sign up off your site, why isn’t it working for you?

First of all, it is not your fault. These standard-issue web sites overall, flat out do not work. The only reason you have a site is because

everyone, including your upline, told you it was absolutely necessary. It is necessary to sign up reps and order products or services, but it is not

where you send prospective customers or potential prospects for reps.

In all our years in direct sales and network marketing, only one person ever went to our web sites and “signed up” as a rep. That rep went to

one meeting and then disappeared off the face of the earth, never getting one customer.

Why did this happen? The best answer we can give you is that when you become “involved” in direct sales or network marketing, most people don’t have a clue as to what it takes to get hundreds of people to take action and start a business. So a lot of us think that the snazzy corporate type web site has to be the answer. We think that if we hand out enough business cards and flyers with our web address on it or advertise the web site, the prospect will automatically go to the site, swoon, buy product, and/or probably sign up.

Well, let’s look at this scenario a little closer and look at what really happens. One, a warm market prospect goes to the typical corporate site, gets enough information to make a decision and they decide not to decide or just say no. If a cold market prospect goes to your web site, how in the world do you know how to contact them and follow up? With these corporate sites, a vast majority of visitors just don’t connect with what was on the web page and close it out.

This is why you need a website that positions you, not your company. You need a web site that presents the problem that the consumer is trying to solve. What is there about your present web site that accomplishes this necessary function?

You need to build a simple website that will sort through the tire kickers and deliver hot prospects that have a true need, want, and desire for what you have to offer without giving up the keys to what you have cook’n.

You only get one chance to suck your prospect into your web site like a Hoover Vacuum Cleaner. If you do the job right, they will request information from you. And then congratulations, you have begun the process of positioning as well as the Art and Science of Marketing. From this point on, you lead the prospect from the

beginning of the sales process all the way through to the close.

You don’t have to write brilliant ad copy, fabulous headlines, or have a product that a person couldn’t live without, like oxygen. However, you do need to know the basic elements of what does and doesn’t belong on a site, use power words to move your prospect to action, master the use of search engines, and have your entire campaign mesh from top to bottom. When building your web site, you will not mention your company or their products by name. That will eliminate any compliance problems.

However, before you attempt creating your own web site, there are some things that have to happen first. One, you have to have a proven skill set where you can prospect and close cold, targeted

leads. Once you have built up your bank account and have proven scripts, then branch out to using a web site.

Second, you must be well versed in the use of Search Engines and advertising on the web, whether it is Pay Per Click Advertising or getting your site Organically Indexed.

Third, you must have money in your war chest to advertise on the web. Remember, just because someone clicks on your ad (which costs you

money), does not mean that you will have a sale. You can rack up several hundreds of dollars in debt just to get one sale until you learn what attracts people to your site and you get them closed.

Four, you are not trying to get a web site visitor to buy anything on your web site. You just want them to request more information so you can begin the sales process. Expecting someone to come to your web site and just buy something is totally unrealistic. You’re competing with the prospects’ attention so they don’t go to a retail store looking for something similar. Don’t forget that we live in an instant gratification society.

Five, your your ad copy on the site, your ad on the search engines, your prospecting script, your briefing, and your closing scripts must perfectly mesh together. If you confuse your prospects anywhere along the way to the close, the prospect won’t buy what you have, let alone sign up to be a rep.

So, take it from those who have been where you’re at, and don’t let the wheels will fall off your wagon.

Taking The Higher Road To Success,

Bob Listerman & Nancy Dewitz

Co-Founders of Promarketers

Related Targeted Web Advertising Articles

10 Ways To Drive Targeted Traffic To Your Website

admin    Targeted Web Advertising     Drive, Targeted, Traffic, Ways, Website

10 Ways To Drive Targeted Traffic To Your Website

Okay … so you’ve built your website, now what?

There are several ways to drive high-quality traffic to your website without you having to spend anything. Here are 10 strategies you can use:

1. Optimize your site for the search engines.

You’d have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started:

a) Define your keywords – this is how people will find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy. To get started with keywords I recommend goodkeywords.com. They have an excellent tool which is free.

b) Create your Meta tags – this is how the search engines “read” your site. Put your keywords in your Meta tags in the source code of each page of your website.

c) Don’t use lots of graphics or Flash, frames, or “alt” tags in HTML for pictures – search engines don’t like them because it makes it hard for them to “read” your site.

d) Get links to your site – create a page in your website and call it either resources or links and add good, relevant links. Or you can sign up with links-exchange.net and have them create a links page for you with one link from your site. Linking is the second biggest indicator of how your site is ranked.

2. Submit your site to the search engines.

Why wait for the search engines’ robots or spiders to find you? Submit your website at addme.com, dmoz.org/add.html, submitexpress.com or ineedhits.com

3. Use pay-per-click advertising or PPC

Google Adwords or Yahoo Overture both offer pay-per-click advertising options. You can create a PPC campaign for a very small investment, and because you have complete control over your budget, you can set it for whatever amount you feel comfortable with. It’s very difficult to get to the top rank in the search engine, but it can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. The best part is you only pay when someone clicks your ad that takes them to your website. Adwords and Overture are both easy to learn.

4. Place or swap ads with other ezines in your niche.

Seek out other ezines in your niche whose publishers might be interested in swapping ads. They can either be normal ads, or just a recommendation within the content of the ezine itself.
In addition to or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, I usually suggest running it for a minimum of three consecutive issues for the best results.

5. Find a Joint Venture or be a Bonus Participant.

You’re probably aware of the tactic of adding valuable bonuses to your offerings to encourage people to buy. As a traffic-building technique, you could do the same for someone else’s product offering. This will bring people to your site to see what you have to offer. You can join with someone in advertising to bring results for both of you. There are also JV sites online where you can offer free products that will get people to your site. Don’t forget to capture the visitor’s name and email address so that you can follow up with him/her later. The money is in the size of your list.

6. Become an “ask the expert” on a high-traffic website in your niche.

Seek out websites that are information portals for your niche, and see if they offer an “ask the expert” section. Offer your services as an expert, to answer questions from their visitors about the challenges they face.

7. Be an active participant on a large discussion list or Forum in your niche.

Research and join a handful of discussion lists in your niche, and schedule time every week to check in and see if you can offer any valuable advice to the conversation. Be careful to follow the list rules about promoting your website, though. Most lists are intended to be a place where people can ask for help without worrying about being sold to. However, most lists also allow you a couple of lines in your email signature where you can promote your business. Use this space to point people in the direction of your website.

8. Write articles and post them online

This is one of the best ways in driving traffic to your site. If you write articles, other people read them or use them as content for their websites. You come across as an expert in your niche. People read them and click on your link.

9. Write a Press Release

Press Releases are another way of getting targeted traffic to your site. You can write a Press Release about your business. Be careful not to make it sound like an advertisement, though. Just give your expert knowledge. For more on Press Releases I suggest this website: PublicityHound.com/pressreleasetips

10. Online Networks

There are many places today where you can network online. These networks usually have groups which you can belong to and post to, for example ryze.com, ecademy.com, adlandpro.com, directmatches.com and linkedin.com to name but a few. They work the same as discussion forums where you can post your articles, and just generally discuss issues with others. You have a page on the network where you can advertise what you have to offer and include a link to your website.

These 10 ways of attracting targeted traffic to your website are tried-and true, meaning they do work. You may have to do some work, and give it some time, but the end result will be more high-quality traffic to your online business.

Tips For Starting A Web Hosting Company

admin    Targeted Web Advertising     Company, Hosting, Starting, Tips

Tips For Starting A Web Hosting Company

Starting a web hosting company is a great way to make money. Some people even use their web hosting business to pay for the cost of having servers for their own use. Starting a web hosting company is not a get-rich-quick scheme, however, and it does require planning and hard work.

The first step to starting a web hosting company is to create a business plan, even if it is only a rough idea in your mind. Your business plan starts with deciding on the type of niche to which you will market. A niche makes it easier to beat the competition, because there is less of it, and it makes it easier to offer customer support because customer needs will be similar. A niche can be anything from sports sites to hobby sites to church sites. Advertising is also easier because you can target advertising to the people interested in your niche. Your niche market will also determine which type of web hosting is best suited to your company.

There are two major sources of web hosting space:

Reseller Web Hosting – Reseller web hosting is a quick, easy way to start a web hosting company. Typically, a reseller buys a large chunk of web space and bandwidth from the hosting company, and then breaks this large chunk into smaller chunks that are sold to customers. Some resellers, however, advertise and sell hosting with a main hosting company, using either the reseller name or the hosting company name.

Semi-Dedicated and Dedicated Servers – Having a server can offer more space, bandwidth and control than a reseller account. If you would rather opt for your own server, there are a few options available:

Semi-dedicated – A semi-dedicated server is one that you lease from a host company, and there are usually 3 or 4 other resellers on that server.

Dedicated – A dedicated server is one that you lease from the host company, and it is all yours. An unmanaged dedicated server requires you to do all upgrades and maintenance. A managed dedicated server means basic management, like upgrades and maintenance, is done by the host company.

Co-location – If you have your own server, but cannot afford the costs of T1 lines, you can have your server housed by a datacenter. They connect your server to all of their lines, but you are still responsible for management of your own server.

At this point, your web hosting company is ready for basic business building. You will need to select a catchy business name, and then register your domain name. You will also need to register your business with the appropriate government agencies. Create a web site to bring in your sales, preferably using something related to your niche. Finally, advertise, advertise, advertise.

Web sites, whether business or personal, are in high demand. While a web hosting company is not always an easy business, it can be a profitable one with planning, research and hard work.