Why Marketers Are Super-Excited About Promoted Tweets

admin    Twitter Marketing     About, Marketers, Promoted, SuperExcited, Tweets

Why Marketers Are Super-Excited About Promoted Tweets

Everyone remembers back when Yahoo!, Google, and more recently Facebook announced their advertising platforms.  Now Twitter joins the crowd with Promoted Tweets.  What does that mean?

Imagine Google just existing as a search engine without the pay-per-click ads appearing on the top and right column.  Wouldn’t it be a great idea to allow businesses and advertisers to buy advertising space on a website that gets hundreds of millions of page views per day?  Of course it would, and the business world will never be the same as a result.

Twitter Basics First

Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.  People add followers, who will automatically receive these ‘tweets’ and stay up to date about what the person tweeting is talking about.  Some people have a few dozen followers, some celebrities have a few hundred thousand followers. 

When someone tweets out a message that people think are worthy of sharing, they can ‘re-tweet’ this message or ‘forward’ it to their twitter followers list.  Now the idea of promoted tweets changes everything.

What Do These Promoted Tweets Mean For Internet Marketers?

Now advertisers will be able to purchase paid advertising space on the twitter platform, (think adwords over at google), and tweets will be able to be seen by a wider audience.  Twitter has grown by 1500% since it’s inception, and a lot of this growth has been due to internet marketers capitalizing on this social media platform for profit

What Will Users See?

You will start to see Tweets promoted by advertisers called out at the top of some Twitter.com search results pages. Twitter will attempt to measure whether the Tweets resonate with users and stop showing Promoted Tweets that don’t resonate. Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.

Social Vs Selling – Promoting Your Brand on Twitter

admin    Twitter Marketing     Brand, Promoting, Selling, Social, Twitter

Social Vs Selling – Promoting Your Brand on Twitter

Twitter and other Social media sites are changing the way businesses market themselves on the internet. They are seeking for innovated ways to gain new followers to convert into potential clientele. Often striking the right balance of friendly conversation and product pitch is the dilemma.

In February of 2009 @Alex Karis posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? The winning response with 42% of the votes was “tired of watching them self promote with links and no interaction.”

My dilemma as a businesswoman on Twitter is the more I communicated and became part of the Twitter community I became cautious about making a full sales pitch to my followers. Early in my foray into Twitter I noticed the followers who only sent out a barrage of sales Tweets with zero interaction became annoying. My goal was to avoid becoming “that guy/gal” who only tweeted 140 character Twitfomercials.

There are several questions I asked myself. If I interact too much, too little, give an occasional sales pitch or lay low will I be unfollowed? How do I communicate about my website its content and customer service without alienating potential customers? How do I avoid sabotaging the positive reputation I was building on Twitter?

You cannot find a better example of the social vs. selling balance on Twitter than that of @ricklondon. Rick London Group, LLC CEO Rick London’s personal approach involves putting himself forward as the face of his company on Twitter. He Tweets freely with the online community, promotes his celebrity clients, and provides links to his humorous cartoons.

With these steps you can market yourself and your brand to the Twitter community. Increase your following first by communication with those in your current network. Tweet famous quote, favorite music and Jokes if you are not comfortable with online conversation. Lastly your tweets can be used to invite and entice your followers into visiting your website.

Find More Twitter Marketing Articles

Social Media Marketing

admin    Twitter Marketing     Marketing, Media, Social

Social Media Marketing

Ok so you must have at least heard of twitter by now and I am also going to assume you have a twitter account already setup.

So how to start using #Twitter for marketing.

At first glance you would think that the market here on twitter is confined to media fiends ,early technology adopters ,social media practioners and those interested in future communications. This is certainly true but not comprehensive so how do you work out if twitter is where your customers hang out. Here is the best way of doing that.

1: Use Twitter For real time market research

Go to socialooph.com and create an account.

There you can create a tracker for keywords about your business, these can be emailed to you there is also an rss feed you can plug into google reader. You will be amazed at what comes back.

This alone should give you some valuable insight to what people think about your business or product.

Twitter proves itself to be an invaluable real-time market research tool for any business.

2: Use twitter to promote your brand.

Now having done some research you can jump in and start interacting with your potential customers but wait there are serious pitfalls to overcome.

You have to have a strategy you have to decided what persona you are gong to portray online and this is where companies most often loose the plot.

You have to remember to succeed at social networking you have to be “Social and Network”

So don’t just plug your company, if your product or service solves a problem tweet about that first.

Run competitions offer advice and expert opinion in your field build trust first then sell.

Once you have them you will be amazed at what loyalty you can create online

SO jump in feet first but be savvy.

To save severe embarrassment online and possibly thousands of pounds in unforeseen damage to your company reputation get our DVD available on Amazon

Top The Seo Rankings With Twitter

admin    Twitter Marketing     Rankings, Twitter

Top The Seo Rankings With Twitter

Twitter Magic! – Best The Seo Rankings With Twitter!

4 No-No’s Of Twitter!

Let’s briefly cover the 4 mistakes you need to avert on Twitter…

Mistake #1: Not utilizing your photograph as your profile avatar!

I’m certain you’ve noticed it. Some customers do not post their real image. Admittedly, a cartoon image, or even a cheaply produced company logos is better than no image whatsoever. But the greatest image you can use should you wish to make a great impression and get individuals to keep in mind you is really a photo of your face.

Whenever you post your own picture it lets others realize that you’re actual and that you are confident enough with what you do to let others see you. You would like individuals to recognize you being a leader in your marketplace and getting a confront to go having a name usually assists. A nice smile never hurts either.

Error #2: Immediately sending the incorrect type of immediate message through an AutoDM.

Immediate messages could be noticed as impersonal and pushy once they aren’t written correctly. Should you decide to utilize a device that automatically send messages to your new followers maintain it easy and friendly. A message saying ‘thanks for following me’ is fine, but sending automated communications promoting your company or product is not a great thought and most instances people will click the unfollow button right away.

Error #3: Attempting to develop a large pursuing prior to you’ve carried out some tweeting.

People won’t be thinking about pursuing you once they click in your Twitter page to determine what you’ve got, and discover you don’t have much. You should have tweeted a lot more than, “Trying to figure this Twitter out” and “I think I’ve received it figured out now.”

Should you do not know what to say, try “retweeting” (RT) some other peoples’ tweets that which are associated for your niche. Examine what other people are tweeting about and reply to them, this will assist start up a conversation. Talk about market associated news, what you are doing on your company correct now. That may give you many tweets to get the ball rolling.

Mistake #4: Tweeting promotion after promotion.

Yes, you’re utilizing Twitter to promote your company, but posting one offer right after an additional will only trigger people to ‘unfollow’ you. When individuals look at your timeline and notice that you just aren’t posting something of worth to them they will quickly move on.

There are millions of Twitters to follow, why should they adhere to you when you are only tweeting about promotions? Keep in mind this basic rule of sales “people wish to know what’s in it for me”?

Even should you already have a good list of leads, it’s still not a great idea to barrage them with promotions. As we have talked about before, promotional tweets ought to be sent only in limited numbers.

These are just a few of the more common mistakes committed by new and old tweeters alike. Get note of them and do not make the same errors.

Adhere to the link below for any full video series on how you can exploit Twitter for Search engine marketing rankings and more…

Twitter Magic! – Top The Seo Rankings With Twitter

See You At the Top of the Twitter Tree My Buddies!

Many thanks with the desire for purchasing Twitter Magic How-Its-Done YourNetBizdotcom Easy Startup

3 Powerful Ways To Use Twitter As A Marketing Tool

admin    Twitter Marketing     Marketing, Powerful, Tool, Twitter, Ways

3 Powerful Ways To Use Twitter As A Marketing Tool

The phenomenal global reach of Twitter gives you an unrivalled opportunity to showcase yourself and your skills that won’t cost you a cent!

Following other like minded people on Twitter is a simple yet effective way to use Twitter as a marketing tool and drive targeted traffic to your websites.

When you follow others you will find that around 70% of the people you follow will follow you back and a large proportion of these new followers will visit your profile to see what you are about. It is at this point that you must present yourself in the best possible way.

Be sure to upload your image, the standard brown gravatar is a very negative sign – it shows that you don’t care enough to spend a few minutes uploading your photo.

Your Twitter profile provides space for one URL so make sure you have a website or blog with engaging content and personal information – a mini biography works well, don’t forget your followers want to find out about you, they will not be impressed if your link is to a sales page.

Create a custom background (Google ‘free twitter background’), this shows your followers you are taking your business seriously, it also gives you the opportunity to showcase your skills and provide URL’s (unclickable) to relevant websites.

Remember, you only get one chance to make a first impression so do everything in your power to make it a favourable one.

Building a substantial list of followers is a great way to tell the world that what you have to say is worth listening to.

When people visit your profile and see that 3,000 other people are following you this acts as a powerful form of social proof – similar to a testimonial that says….”this person gives good advice, I follow them and I urge you to do the same.”

As your list of followers grows so does your own credibility.

Think about your own experiences on Twitter, if you visit 2 profiles and one person has 3,515 followers and the other has 15 followers which group do you feel most compelled to join?

Naturally you click the little green tick and join the larger group – you feel reassured that you are taking the right action because you can see that many others have taken the same action – this is the power of social proof.

As human beings we instinctively look for social proof before taking important decisions, we feel uncomfortable if others aren’t taking the same action and we seek out like minded individuals to spend our time with, we like people who are like us.

Twitter satisfies this need by providing a huge pool of people who are just like us with the same needs, wants and interests and it makes it possible to connect with these people quickly and easily.

Twitter is brilliant for raising your profile and building your credibility, however, Twitter’s greatest strength is its ability to cut through the layers of bureaucracy that usually surround and protect the big players in your particular niche and allow you to contact them directly.

If you think about the people who dominate your niche, for example, the top internet marketing ‘gurus’ you would find it very difficult if not impossible to pick up the phone and call them or send them an email and get a personal response.

No, because these powerful, influential people have tens of thousands of customers it is impractical to be available to all, so they employ people and systems to handle these personal interactions and therefore protect their time.

Life on Planet Twitter is very different!

Anyone can search for the name of their ‘top person’ and follow them, read their Tweets, send direct responses to them and in this way build a relationship. This ability to network and build relationships is unique to Twitter and is, I believe, its greatest strength.

This final point is so important I want you to go back and read it again.

Using Twitter as a marketing tool is all about building relationships and your business will benefit hugely if you can get a few ‘big hitters’ on your side!

Related Twitter Marketing Articles

Twitter Online Marketing Analytics Options

admin    Twitter Marketing     Analytics, Marketing, Online, Options, Twitter

Twitter Online Marketing Analytics Options

Internet marketing is incredibly vast and spreads out among many mediums. There are so many places on the internet where someone can advertise and market their products or services. Twitter is a great place for you to market as well just like anywhere else on the internet. It has proven to be a very strong medium for marketing. You can also find different tools on the internet to increase your marketing capabilities.

Twitter analyzer is one of these programs that can assist you by analyzing your account and the specifics surrounding it. The first thing it can tell you is how often you update your account every day over a time period, typically one month. A better capability for this is to use the graph feature that shows how many times other twitter users mention your user name. This is a lot more useful than seeing how often you update. A good indicator of your products or services being popular is to see your twitter name mentioned more frequently. You should definitely use this in order to keep track of how good your marketing campaign is going.

Twitterstats is a tool that is meant to watch keywords that are mentioned. You can determine how popular a word is by typing it into the program. A graph then analyzes Twitter to see how often it was mentioned by people within the last day. In addition, the number of tweets is displayed as well. This is an important distinction because a word may be mentioned 1,000 times but it may only be in 800 tweets since sometimes a keyword is used multiple times in one tweet. This may not be as useful as some other tools but it will assist your efforts to keep and maintain an effective marketing strategy through Twitter.

TweetBuzzer is a tool that is used to calculate how often people refer to a brand on Twitter. A brand is just another name for keyword but you can use this tool in order to see how many times your “brand” name is used. You can add your brand by simply submitting it to their database. It is a simple and painless process to do but the wait may be a little long because it must be approved manually. There is a live feed of the brands that are being mentioned as they do so to see which ones are the most popular. You could also put your competitors name in to see how you stack up against them.

Another addition to your tools should be Tweetiator. This is a tool used to track links and the content that is available on your blog as well. Twitter is so widely used that tracking who is mentioning your content and how often is incredibly useful. The link must have been clicked on at least once in order to be registered. This service does charge a small monthly fee.

Twitter can and should be used in marketing your products or services. It is a great way to reach a multitude of audiences.

Using Twitter to Increase Your Sales – Helpful Advice for Internet Marketers

admin    Twitter Marketing     Advice, Helpful, Increase, Internet, Marketers, Sales, Twitter, Using

Using Twitter to Increase Your Sales – Helpful Advice for Internet Marketers

Twitter picks up tons of new users each day all of them tweeting 140 characters about what’s going on in their day. There are literally millions who use the site. Are you? If you aren’t, you are missing out. So many wonderful things are available to the owner of a Twitter account. People share what’s going on in their lives and what they may be feeling at any given moment. Some share their comedic side.

Twitter is also utilized by online businesses to connect with potential buyers of their services and merchandise. Such individuals find it helpful in driving visitors to the site and generating customer activity. Twitter can be a useful tool for seasoned marketers and for those who are new to the business. What follows are a few examples of how Twitter can increase your online business and sales.

If you figure out how to use your tweets, you can send tons of traffic to your site on a daily basis. Just don’t overdo it with the tweets, because you don’t want to seem annoying. You might think that you should be tweeting every few minutes when you start out, but this is not necessary. You have to keep in mind that this isn’t the way to go! You should only send out a couple of promotional tweets per day. People are more likely to look at them then and click on the links you might have published. When those links point to great opportunities, your sales will grow by leaps and bounds.

You can easily keep tabs on your website visitor data through Twitter. You can check the response to links you put on your Twitter for site promotion and get a good feel for how your followers are responding. Then you can compare that to the level of response you receive when you promote a similar link in another medium. You can then determine your most effective marketing tool. Thus, you will be able to tailor your sales efforts to suit the groups most likely to respond to your communications and in turn, generate increased sales. Not only will your sales increase, but your advertising efforts will dramatically diminish, since you no longer need to waste time “selling” to those who will not buy.

However, you should not read this to mean that you should never tweet about things unrelated to your business. Send out a funny tweet related to something you saw that day or tweet some meaningful proverbs. You don’t want to do this all the time, either, moderation is the key. This is a nice touch because it will relate to your followers that you are interested in them as much as simply making money. If they like what you are posting, they will tell their friends who can then follow you as well. When you gain more followers you will also gain more potential clients. If you really want to to make as much progress as you can, you need to invest some of your time.

There are many different reasons why it is a great idea to start using Twitter for your Internet marketing. Twitter is one of the best tools you can use to let people know about your business, and also will allow you to offer your followers deals on your product. You really have nothing to lose when utilizing Twitter as a marketing method, and you will definitely see more results than if you didn’t use it at all. Twitter use is one of those things where peer pressure can be a good thing. If you really want to bring your business to the next level, Twitter is the way to go.

Social Media Marketing For Network Marketers – How to Use Twitter to Grow Your Business

admin    Twitter Marketing     Business, Grow, Marketers, Marketing, Media, Network, Social, Twitter

Social Media Marketing For Network Marketers – How to Use Twitter to Grow Your Business

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How?

by Helen Leggatt

Twitter has evolved into something much more than just instant messaging. It is increasingly becoming a valuable viral marketing, communications and customer service tool.

Twitter can be a great place to start making money for online businesses.  We all know Twitter is a big sensation these days. How can you use that phenomenon to drive customers to your store? With a little creative thinking, you can easily turn Twitter into an on-going marketing campaign that costs you little or nothing to implement.

It’s not just lonely youths using Twitter. Established experts and big business are also sending out tweets, engaging with other users and monitoring conversations, including the New York Times, Intel, Amazon and Delta Airlines.

So how can marketers use Twitter to their advantage? By carefully becoming involved in the ongoing dialogue… and staying involved. Twitter is not the place for one-off announcements and the occasional coupon code. Twitter requires all the TLC and effort that comes with relationship building.

Once you’ve found your voice, Twitter can be a great environment for Internet-savvy marketers to:

- Promote deals and discount codes.

- Monitor and respond to product queries/information requests.

- Extend customer service support.

- Break news about products/services.

- Provide real-time event coverage.

- Generate brand buzz.

- Alert to new posts/articles on blogs.

 

 

Marketing With Twitter

admin    Twitter Marketing     Marketing, Twitter

Marketing With Twitter

Twitter is quickly becoming a very famous social networking tool on the internet. More and more people are flocking to this site. It is being used for a wide variety of different things. Recently, more and more people have started using Twitter as a way to market their businesses on the internet. It is an excellent way to get the word out about your business to as many people as possibly quickly and to increase traffic to their websites.

It is easy to make money using Twitter. The problem is that while nearly everyone that visits the Twitter website wants to learn exactly how to best utilize the site, very few people actually know how. It is possible to log onto the site and to tweet. However, how do you really use Twitter to its full potential and get the results that you want to see? What does it take to get the right people following you? How do you go about deciding which tweeters you want to follow? These are questions that few people can answer. They simply do not know what the correct answers are and how Twitter is best utilized.

For some people, Twitter is all about how many followers they have. They do not have any other reason for using Twitter. It is merely a way to make friends and be important within the internet world. To best utilize Twitter, it is important to be able to answer a few basic questions. Why are all of these people choosing to follow you? What is the reason that perfect strangers have such an interest in you? If you cannot answer these questions, you will not be able to properly use Twitter to maximize your marketing campaign. You will not be able to profit from the use of Twitter either.

It is very possible to make money with Twitter. If you use it properly, you can drive huge amounts of traffic to your website, blog, or other advertising media. This process is completely legal. Twitter actually encourages its users to do this. This is due to the fact that the owners of the site want it to be as popular as it possibly can. They also want to have as many followers and users on the site as possible.

Anyone can potentially use Twitter to make money. It is not just for professional internet marketers. If you have an idea that you are able to sell to the public, or even a product for promotion there are many ways within Twitter to do this. It just takes basic understanding and knowledge of what you need to do. After all, Twitter is for much more than just tweeting.

The first thing that you need to do is understand the basics of Twitter. You make think that you know everything, but this would be a misconception. No one knows all that there is to know about Twitter. There are constantly new things to learn and discover. It is a good idea to start learning as much as you can in relation to the site. This will give you an edge over others that are not aware of the power and potential of this site.

Once you learn to use Twitter the right way, you will find that you are much more knowledgeable about the site and will enjoy using it much more. If you learn how to make money with Twitter when it is needed, you will be able to handle the sudden expenses that come along in life. By combining several different sites that cater to the internet marketing world, you will find that you create something so powerful it is nearly impossible not to be making money

Internet Marketing With Twitter

admin    Twitter Marketing     Internet, Marketing, Twitter

Internet Marketing With Twitter

Twitter is quickly becoming a very famous social networking tool on the internet. More and more people are flocking to this site. It is being used for a wide variety of different things. Recently, more and more people have started using Twitter as a way to market their businesses on the internet. It is an excellent way to get the word out about your business to as many people as possibly quickly and to increase traffic to their websites.

It is easy to make money using Twitter. The problem is that while nearly everyone that visits the Twitter website wants to learn exactly how to best utilize the site, very few people actually know how. It is possible to log onto the site and to tweet. However, how do you really use Twitter to its full potential and get the results that you want to see? What does it take to get the right people following you? How do you go about deciding which tweeters you want to follow? These are questions that few people can answer. They simply do not know what the correct answers are and how Twitter is best utilized.

For some people, Twitter is all about how many followers they have. They do not have any other reason for using Twitter. It is merely a way to make friends and be important within the internet world. To best utilize Twitter, it is important to be able to answer a few basic questions. Why are all of these people choosing to follow you? What is the reason that perfect strangers have such an interest in you? If you cannot answer these questions, you will not be able to properly use Twitter to maximize your marketing campaign. You will not be able to profit from the use of Twitter either.

It is very possible to make money with Twitter. If you use it properly, you can drive huge amounts of traffic to your website, blog, or other advertising media. This process is completely legal. Twitter actually encourages its users to do this. This is due to the fact that the owners of the site want it to be as popular as it possibly can. They also want to have as many followers and users on the site as possible.

Anyone can potentially use Twitter to make money. It is not just for professional internet marketers. If you have an idea that you are able to sell to the public, or even a product for promotion there are many ways within Twitter to do this. It just takes basic understanding and knowledge of what you need to do. After all, Twitter is for much more than just tweeting.

The first thing that you need to do is understand the basics of Twitter. You make think that you know everything, but this would be a misconception. No one knows all that there is to know about Twitter. There are constantly new things to learn and discover. It is a good idea to start learning as much as you can in relation to the site. This will give you an edge over others that are not aware of the power and potential of this site.

Once you learn to use Twitter the right way, you will find that you are much more knowledgeable about the site and will enjoy using it much more. If you learn how to make money with Twitter when it is needed, you will be able to handle the sudden expenses that come along in life. By combining several different sites that cater to the internet marketing world, you will find that you create something so powerful it is nearly impossible not to be making money.

Related Twitter Marketing Articles