Increase Targeted Web Site Traffic With Relevant Keywords

admin    Targeted Web Advertising     Increase, Keywords, Relevant, Site, Targeted, Traffic

So who is your ideal prospect?

Your ideal prospect is the one, who when presented with your offer, will buy from you most often.  Your ideal prospect is the customer who has the ‘need’ that your product, or service, will fill.  They are the whole reason you are in business, but if you do not ‘speak their language’ when it comes to the keywords they use in search engines you will be wasting a lot of effort on the wrong people.

To avoid this from happening, you should qualify all of your keyword phrases before you settle on a final list.  Here are a few questions you should ask yourself when qualifying your keywords for relevancy:

•    Are they relevant to what my business does?  

•    Does each keyword phrase make logical sense?

•    Would my target customer use these keywords to find me (my business)?

To help you answer the third question you can type the keyword phrase into a search and evaluate your keyword competition.  First look at the organic search results and see what your keyword phrase competitors are selling and determine if your products/services are similar.  Of course there will be varying types of businesses for some keywords, but you’ll be able to determine which ones seem to make the most sense.

Also, in the search results quickly see what is being sold in the paid advertising.  Keep in mind that every time you click one of these links someone is paying, so right click and open the link in a new window.  See if these businesses are offering similar products/services to you.  If so, there’s a good chance that you have found a good keyword phrase that will increase your targeted web site traffic.

Not all high traffic and low competition keywords will bring you more business.  Traffic, yes, but if your visitors have come looking for something other than what you’re offering then they will quickly disappear.  The only way to make money from your keywords is to be sure they match your business and that your customer is using them to find you.  Use the information in this article and you can increase your TARGETED web site traffic.

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