How You Can Laser Focused On Your Target Audience ?

admin    Targeted Web Advertising     audience, Focused, Laser, Target

How You Can Laser Focused On Your Target Audience ?

Offline advertising is growing by 7% per year, while internet advertising is speeding ahead with a 32% annual growth rate. Traditional media is losing its market share as companies increasingly move their ads to the online media, specifically in the paid search arena. Some time ago, Ford Motor Company moved 10% of its budget away from radio/TV to web advertising.

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Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers!
Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.

The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.

According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising. 

<b>What is a PPC Ad</b>

Pay per click campaigns (PPC) are defined as the guaranteed placement of a small “ad” on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who are actively seeking your product/services.
No matter what your budget is, you only need to pay for the customers who click your link. PPC campaigns are suitable for all types of businesses.

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Advertising Company: Rule the Minds of Target Audience

admin    Creative Web Advertising     Advertising, audience, Company, Minds, Rule, Target

Advertising Company: Rule the Minds of Target Audience

The recognition for a brand does not come easy to the owner or advertiser. There is a need of extensive advertising, which requires a vast medium like Internet that can help the advertisers to spread the buzzword. In such a scenario, an advertising company can be a crucial partner for success. No doubt that advertising is an essential part of promotional mix, which cannot be neglected. The advertisers can only initiate their advertisement campaigns with strategic promotions. This can be done with well designed and coordinated efforts of an advertising company.

Now, what counts the most is the existence and effective utilization of web as an advertising resource. The advertising company solutions are efficient in providing the real dose to the target audience. In turn, the audience get pulled in to the web presence of the advertisers. This enables them to get publicity, brand awareness and increase the brand equity.

Altogether, it can be established that online advertising is inevitable for advertising. The online advertising is useful due to its networked structure, which enables widespread and premium reach to the advertisers. This network is not confined to geographical boundaries and comprises of publisher websites from diverse industry verticals.

These publishers are approached by the advertising company professionals for ad space lending. There are lot many factors that are responsible for generating response from the users. These are analytics, theme, popularity and quality of content. The ad space is bought for providing utility to the advertisers that take them for coming up over good SERPs.

In turn, the publishers get paid for the spaces in terms of CPA or CPC models. These are cost effective models, which are used for online advertising are quite cost effective. The company’s creative workforce ensures efficient ad management that include ad design, development, placement, ad rotation, performance reporting, targeting audience, keyword analysis, payment tracking, payout accounting, etc.

Now, with an advertising company working round the clock for advertisers, they can imagine the growth hidden behind it. Altogether, generating leads and creating brand identity comes in easy with efficient use of the web.

Related Creative Web Advertising Articles

Few Tips For Playing Guitar In Front Of An Audience

admin    Twitter Tips     audience, Front, Guitar, playing, Tips

Can you play the guitar? Is it your hobby or you are the professional guitar player? It’s very easy and comfortable performing before your friend or peer.  But the same performance, if you need to do in front of aliens in the jam-packed room and before the audience, you will surely drench with sweat. Of course, we all love to be a rock star to pick up all the chicks.As giving the stage performance is a daunting and chilly experience. Even though you are a serious folk act or a surf-rock band, if you are uncomfortable on the stage, your audience senses it immediately and the situation become worse so they can only applaud for you because they are being courteous and well mannered.To overcome this creepy incidence, the following tips and tricks were provided by some of our experience for you to perform at the very best when you go on to the stage every time and coming back with confidence by proving yourself as the most excellent performer.(a) Be confident and courageous. Try believing in yourself more and enjoy with blog reviews the ability of sharing your knowledge to your team members. Even, if you are an experienced musician surely your intuition or mind says something back of you with a twittering tone that “you can’t do this fabulously” or “what are you going to perform” and so on.  So always stay with high and positive spirits.(b) Always choose the best range of selected songs from your list to enjoy and memorize to playing them.(c) Select 10 to 12 songs and mix it up bit with good tempos and rhythms to make the audience rock.   Before you performing on the stage, know your capabilities and tune it accordingly.(d) Be always prepared with interruptions or diversions. Practice at home by switching on your TV or Radio.  Usually this can be experienced in the outdoor concerts.(e) Warm up with strong upbeat songs with the medium tempos. When you face any complicated songs, your fingers should be warmed up properly.(f) Have a good tight sleep.  Avoid intake of alcohol.(g) Dress-up neatly and be prepared with all your clothes i.e. ironing and arranging other essential equipments.(h) Be equipped and then relax to enjoy your music with positive state of mind.

Banner Network: Get a Reach to Your Target Audience

admin    Banner Web Advertising     audience, Banner, Network, Reach, Target

The advertisers try reaching their target audience through various media. It is an evident fact that advertisement and promotions increases the sales of the business organization. It is the vast user base of the Internet that offers opportunities to the advertisers. This user base is a lucrative group of target audience for the advertisers. With banner network becoming popular among the advertisers, the advertising has found a new avenue.

Now, an advertiser does not need to think twice for choosing a feasible media for advertising. The strength of a banner network enables the advertisers to reach their target audience at their own discretion. Suppose, an advertiser needs to approach the audience by a particular day, time, income group, demography and location etc, then it can be done with Internet advertising. The use of network and targeting techniques has made it possible to draw relevant users to view your ads. Nonetheless, it is only done by proficient advertising agencies.

It is the expertise of the agencies that make banner network work for your business. The agencies lay emphasis over designing quality ads to attract the audience. This is useful in maintaining an advertisement campaign, in a perfect shape. The network works through a group of publishers that belong to various verticals. The diversity itself suggests that there is a wide scope for each group of advertisers. This system provides the users an access to information about the products and services they need.

The advertisers get a reach to selective audience from which they wish to attain response. The response can also be in form of leads that contribute to the sales process. The banner network allows the advertisers to publish the ads across relevant ad spaces that are expected to achieve response. When it comes to the role of agencies, they make efforts to provide maximum out of the advertising network. It means more span of advertising, more responses and more returns on ad spends.

Jb Chicago’S Puzzle Piece #3: Reaching An Audience

admin    Twitter Apps     audience, Chicago'S, Piece, Puzzle, Reaching

Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.

 MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?

 • Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.

 Facebook: this site is perfect for grabbing the attention of educated professionals.

 LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.

 You Tube: use this site for viral marketing.

 Flickr: Share visual content in a way that engages viewers.

 Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.

 Finding a market

 Fixing the numbers

 Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.

 Add the “Add This” function to your blog. This will allow others to share your posts.

1. First, log into addthis.com and click on “Get Your Button.”

2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger

3. Open a new tab for blogger. Log in and click on “View blog.”

4. Select “customize,” then “edit HTML.”

5. Click on “expand widget templates.”

6. Go back to the AddThis tab and copy the code you were given for your blog.

7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.

8. Save your settings. Now the AddThis button will appear after every blog post you write.  

Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.

1. Search for and add the application within Facebook

2. Within the settings, add your blogspot address.

3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures  

Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.

The Twitter audience

admin    Twitter Users     audience, Twitter

Twitter has become the latest trend in social networking. During early 2009, it has shown a growth of more than 1000% and still continues that trend.

Often most technology evangelists believe these social media trends are fuelled by teens. But the statistics has proven it to be wrong. According to the researches done by Morgan Stanley and Nielson, the age group of 2-24 years show the least twitter users by percentage.

The survey was conducted with an audience of 250,000 internet users from United States. The market was segmented for 3 groups by age such as 2-24, 25-54 and above 55.

The age group of 25-54 has the largest proportion of 64%. Surprisingly, the age group of above 55 overtakes the age group of 2-24 by 4%, by recording 20%. The age group of 2-24 only has a share of 16%. Based on these facts, it can be concluded that there are twice as much as adults using twitter, when compared with teens.

It is still unclear if the usage of platforms and various applications has an effect on these demographics. Earlier in 2008 it was reported that 60% of twitter users do not use the web-interface within the first month of initial login. Most experts believe this could be a reason because the users are migrating to other third party applications such as TweetDeck, Tweetie, Seesmic etc.

These statistics were based on a Nielson, NetView report released in 2009. The trend is continuing to grow as more celebrities and TV personnel use Twitter as a marketing tool.

Top 5 Tips To Broaden Your Audience For Your Photographs

admin    Twitter Tips     audience, Broaden, Photographs, Tips

Great photographs are the intersection of three important factors – a great photographic eye, a great photographic situation and a substantial audience to view and appreciate the result. The old days where people anxiously awaited proofs, visited conventional photo galleries or requested and kept books from stock agencies are history. Today there are countless web sites showcasing the artistic craft of working photographers. These sites are often directly coupled with social media sites or employ technologies like Web 2.0 that allow real, two way communications between audience and artist. In order to get broad exposure of your work, you really need to make some of your best work viewable online. There are many good online vehicles that can showcase photographs. You can create an online gallery and connect it to your website or blog. Another option is to display your work employing dedicated photo-sharing sites like Flickr, Google Albums or SmugMug or you can create display albums using popular social networks like Facebook. Tip #1 Blog and Show Off Your ExpertiseMost working photographers already have their own website, but if you really want to make the leap and create an online following, add a blog to your website. While your website displays information about yourself, your business and your products, it typically remains relatively constant. Your blog, on the other hand, contains a wealth of information that continually changes and grows and is actually the focal point of your “social media” strategy. You can blog about any number of things ranging from simple tips and tricks to a narrative of an interesting and successful photo shoot. You might review interesting new tools or products or perhaps even include comments from some of your customers relating their views of the photographic experience. Let your imagination go, but you will be surprised how easy it is to come up with truly compelling and interesting content.Tip #2 Create a Facebook FanPage…It Is Free and Easy With over 400 million members, Facebook is a great way to show off your work and subtly advertise your skills. You can create a Facebook “Fan Page,” name it and invite others to join. Run a simple contest, post images of your work, talk about your product and maybe even offer occasional specials. Most importantly, offer some simple, yet valuable advice to your target market. Give people a reason to keep coming back and they will become your social network “word of mouth.”Tip #3 Heard of Google Knol…Give It A TryGoogle Knol is an information sharing site (sort of a viral Wikipedia) that allows you to share your unique expertise and knowledge…and build a personal following. You create a Knol through any Google account. Since you are a photographer, make sure to show off your best photographs and include links to the other social sites you are on. Once you have informational articles written for your blog, you can change them up a bit and repurpose them as Knols. Tip #4 Expand Your Reach With Be A Photo Sharing SiteSites like Flickr are not only a great place for showcasing your photos, they are also a great way to store and reference collections of photographs from other web locations. For example, you can use creative tools like FlickrSlideShow generator to arrange multiple images into a slideshow. Once the show is created, copy the supplied HTML and add it to your blog, Facebook Fan Page or use Twitter to post a link. You can also use Flickr to get great feedback on your work. The network is large and people love to give feedback. If you are worried about copyright they have a great tool PicMarkr which allows you to create a custom watermark and place it on your Flickr images as well as exercise full control over printing and downloads. Not to be outdone, SmugMug, Zenfolio, and Photobucket are other sites that offer similar capabilities. H&H, like many professional labs, also offers studio branded image sharing and output services using our HHImageHost platform. There are lots of powerful options, but an on-line photo sharing and output site will definitely allow you to greatly expand your customer reach.Tip #5 Twitter is a Powerful Tool To Awaken Your AudienceTwitter is a powerful publicity tool but is often misunderstood. When you have new content posted to your blog, photo sharing site or you own site, use Twitter as a pointer to your new content by publishing a few tweets! Remember to ask for feedback. You can us search.twitter.com with an applicable keyword such as “wedding photographer.” You can even constrain the search to a zip code or search within a certain mile radius. Once you search collects the applicable audience, tweet them with a link to your content! You will have to brief as Twitter has a message limit of only 140 characters. You probably want to use a URL shortening service such as Bit.ly or TinyUrl for your link to avoid using up too much of the message limit. Twitter doesn’t directly support any attachments, but as usual, a number of third-party services have sprung up to fill the void, although mostly for consumers without personal web sites or blogs. The list expands daily but you might want to check some of them out. Look at Mobypicture, Pikchur, Posterous, Twitpic and Tweetphoto. As the web moves toward more and more two-way conversation, Twitter is clearly becoming one of the most important ways for people to highlight interesting content. Even though Twitter has a 140 character limit, as the saying goes, a good picture is worth well more than a thousand words! The options for social media marketing in photography are endless. Used correctly, social media sites can represent powerful new marketing tools for photographers, allowing images and compelling content to be broadcast to huge networks of potential customers. But remember, social networks are virtual versions of crowded town squares, where catchy images and compelling content are required to grab the attention of the entire crowd. It may seem like a lot of work, but effective use of social media is a lot like “the miracle of compound interest,” your following and reputation will continue to grow as time goes on!

Shaping Web Audience Preference

admin    Twitter Web Advertising     audience, Preference, Shaping

Wouldn’t it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders. Wouldn’t that be great? And isn’t that exactly what you want to achieve with your website?

The problem is you are part of a giant online bazaar called The Web; and just like your local weekend flea market The Web is filled with crap, conmen, and contraband. Without understanding some of the underlying psychological principles involved in shaping audience preference you are in danger of being regarded as just another mangy flea market hustler, even if what you offer is the greatest thing since sliced bread.

The subject of shaping public perception, or in our case Web audience preference, is complex and convoluted but there are basic principles that if followed will help you achieve your business objectives, no matter how you define them.

The Four E-Essentials of Website Presentation

All the Google ads, search engine optimization, linking strategies, social networking, and Twitter twirping will be for naught if you don’t implement four essential marketing communication techniques: engage, enlighten, embed, and re-enforce.

These four website presentation elements are easy to grasp but not always easy to implement. If you’ve read any of our other articles you will know that we think Web-video is the most effective way to implement these elements on your website and in your Web marketing. But just because you use video on your website, doesn’t mean it’s going to be effective unless you understand the psychology behind the e-essentials.

Perhaps the best way to illustrate how these elements work is to rent or find on YouTube a clip from the 1947 movie “The Hucksters” starring Clark Gable and Sydney Greenstreet. Now I haven’t seen this movie in twenty years and I remember almost nothing about it except for one scene, a scene that illustrates better than anything, the four e-essentials of marketing and branding communication.

Engage, Enlighten, Embed, and Re-Enforce

Picture an old style boardroom, you know the ones with wood paneling, high-backed deeply padded chairs all filled with a bunch of executive flunkies and sycophants. At one end is Clark Gable, and his dapper boss Adolphe Menjou, and at the other end is an empty, ornate leather chair, almost like a throne.

An older heavy-set gentlemen, played by Sydney Greenstreet, walks in wearing a dark suit, light colored vest, and a matching pork-pie hat. He is the client, the owner of a large soap manufacturing company, ‘Beauty Soap,’ that has hired Gable’s agency to help sell his product.

He proceeds to sit down at the head of the table, throws back his head, and expectorates (spits) onto the middle of the table. He then dramatically takes out a handkerchief from his breast pocket, wipes up the mess, and carelessly tosses the hankie on the floor, after which he tells the assembled ad men…

“You’ve just seen me do a disgusting thing, but you’ll always remember what I just did. You see if nobody remembers your brand, you aren’t going to sell any soap. …I’ll tell you a secret about the soap business. There’s absolutely no difference between soaps, absolutely none, except for perfume and color… soap is soap… oh… maybe we have a few manufacturing tricks, but the public don’t give a hoot about that…”

Embed The Brand

You may not like to hear it, but the truth is, most products and services are pretty much the same as their competitors. Sure some have a little more this, and others have a little more that, but for all intensive purposes, they’re the same, the same except for one major thing, The Brand!

This sixty second clip from “The Hucksters” illustrates the need to engage your audience with a dramatic gesture, enlighten them with what they need to know, and do it all in a entertaining manner that embeds the brand, and what it stands for, in the audience’s mind.

The Repetition Caveat

The last twenty seconds of the scene are a bit more controversial in my mind and if taken at face value can lead to a misunderstanding of the re-enforcing principle.

Greenstreet continues his rant by banging his fist on the table over-and-over again while saying,

“Beauty Soap, Beauty Soap, Beauty Soap, repeat it until it comes out of their ears, repeat it until they say it in their sleep, irritate them Mr. Norman [a reference to Gable], irritate, irritate, irritate them, never forget, knock them dead, until they never forget.”

All the while Greenstreet emphatically bangs his fist on the table to emphasize his point. When he finally finishes his rant, he sweeps his hand dramatically across the table knocking a glass of water halfway across the room. He finishes by saying calmly, “See what I mean?”

Web Videos Shouldn’t Be TV Commercials

Television advertisers seem to have taken the “irritation” part to heart, but I think the basic principle is dramatic repetition not irritation. Irritation may generate name recognition but with the wrong mental and emotional associations, while dramatic repetition shapes audience opinion and establishes brand preference. Not understanding the psychology behind the four e-essentials can lead to unsatisfactory results.

This scene from “The Hucksters” was satire and commentary on the nature of advertising, and its point-of-view was decidedly cynical, and with good cause. Television commercials drive the public up a wall with irritating repeated interruptions of the same hackneyed commercials over and over again, until the viewing audience goes numb.

As well, pointless user-generated videos may bemuse but without any targeted psychological influence or directed commercial purpose beyond attracting a lot of viewers.

Even expensive commercially produced viral videos that are clever, entertaining, and technically superb often forget to enlighten the audience and embed the brand. The recent viral Evian baby video maybe a brilliant technical achievement and superb filmmaking but does it sell more bottled water, or even distinguish Evian from its competitors. The problem is the brand gets lost in the technique, and the baby images over-power the product.

Gaining Competitive Advantage

It is human nature to want easy answers to complex questions, but people are frustratingly complex, and cannot be “pushed, filed, stamped, indexed, briefed, debriefed, or numbered” like Patrick McGoohan’s ‘The Prisoner’.

Search engine optimization, social networking, user-generated videos, and viral-for-viral’s sake are nothing more then marketing ‘Pablum’ that takes advantage of naïve marketing newbies; they are trendy technical answers with the appearance of sophistication but with only the slightest understanding of subconscious human desire.

Technical answers to human questions ultimately won’t work, or will only work with limited success because they ignore the need to understand the human condition, what makes you and everybody else want, what they want.

Gerald Zaltman, Professor Emeritus of Harvard Business School calls it understanding the “mind of the market.” To quote Professor Zaltman from his book  ‘How Customers Think: Essential Insights into the Mind of the Market,’

“…the ability to grasp or understand the mind of the market and creatively leverage this understanding represents the next source of competitive advantage for marketers.”

The Choice Is Yours

The average website business will continue to follow whatever trendy technical solution shows up on the blogs. But your competitor’s willingness to follow the herd leaves the way wide open for you to take advantage of their failure; their misreading of what works.

Recognize the best way to communicate your offering to your Web audience is with a presentation delivered by a real human being, a presentation that engages, enlightens, and embeds in that audience’s collective memory.

And when you’re done, do it all over again in an even more memorable, dramatically entertaining manner.

Generating Targeted Audience and Traffic Using Pay per Click Advertising

admin    Pay Per Click Web Advertising     Advertising, audience, Click, Generating, Targeted, Traffic, Using

If you are serious about getting genuine results from your online business then you must learn the proven Internet marketing strategies on how to do it exactly. If you got a product to sell and a website ready to go then the next step is to learn how to get traffic to your web site to get a bunch of people who will actually buy from you. Without implementing the right strategies, you will find it hard to bring in motivated customers who are ready to buy your products or services. It’s no great secret that traffic is crucial for succeeding in online business. One of the methods you can use to generate traffic is PPC advertising. However, knowing the advantages and the pitfalls with Pay-Per-Click (PPC) advertising is a necessary action before you decide using this method. PPC advertising is a shortened term for Pay-Per-Click advertising. Oftentimes, the conventional ways of marketing and advertising are far from precise skills. While making a buzz and keeping your brand in the public domain, offline marketing seldom offers anything in ways of tangible upshots. For instance, how do you evaluate the potential of the radio or television campaign? Is it effective? Sure, viewing figures are present, but has the ad really yielded the desired interest or resulted in a sale? The World Wide Web however, is completely different. With the Internet, businesses and personal users can reach out to an audience in different approaches. Also, it has changed the way advertisers introduce or sell their products and services. Everything can be examined, inspected and analyzed and you can make the necessary changes in an instant or whenever they are needed. In financial aspects, PPC advertising remains a sharp advertising option. Using this method, you will not end up finding yourself with an uncontrollable campaign that will costs you more than what you can afford. This is because you manage the budgets yourself. So if you prefer to stay in control, ppc advertising is unrivaled compared to offline marketing. This entails no huge initial costs, expensive start-ups, and ambiguous results since even the smallest details are available. If you have the control over things, you will be able to determine where do the campaigns go, and check which ones to campaign or which to dismiss. To sum it up, Pay per Click advertising is proven to be one of the most traceable forms of marketing today. Brushing aside Pay per Click’s potential might mean missing a big opportunity. If you are to master the most effective methods of advertising especially in a tumultuous global economic climate, then you need to know and understand even the smallest of all details. This may seem unachievable and it may take some work but again this remains to be one of the highly accessible ways of advertising to a huge number of targeted audiences. If used wisely, PPC can generate the highest quality and most targeted traffic for your product, but if not done right it could only cost you big bucks for no genuine return on your investment.

Which Twitter applications do I use to build my site’s audience and visitors?

admin    Twitter Applications     Applications, audience, build, site’s, Twitter, Visitors

So I came across this Twitter application website:

http://www.rachel-levy.com/confused-by-all-the-twitter-application/#Topify

As having a brand new baby site, it seems Twitter is my primary source of visitors right now. That got me intrigued to find out about some these Twitter applications. The top ones that came out as described at this site include (as described by the author Rachel):

Socialtoo – This program allows you to do multiple things:0. Received an email telling you who followed you and who unfollowed you the day before, and what you tweeted before that happened0. Autofollow people0. Opt out of auto DM’s (they used to offer an auto-DM service, but no longer do)0. Conduct surveysThe only part of the program I use is the first one… Socialtoo emails me every day with who followed me and unfollowed me yesterday. I usually scan quickly to see if there were tweets that are particularly popular or unpopular, so I can notice a trend. I also look to see who unfollowed me, so I know that they are no longer following.

Topify – This is one of my favorite applications! What this application does, is makes your email work much better for you with Twitter. When you receive an email about a new follower, instead of being without any information about the followee, it will include their bio and basic stats. And, directly from the email you can follow the person! It also allows you to reply to a DM directly from email.

Tweepsearch – Similar to Twellow, this program searches bios for a particular keyword. But, it can also search the bios of your followers only, which can be very useful.

Twellow – A search program that also searches bios, names and locations. It also has a graphical interface that enables localized searching. VERY useful, if you are trying to find someone, or target particular people.

TwitPic – Allows you to easily post a photo on Twitter. Just browse to the photo, and it creates a link. It’s built directly into Tweetdeck, so it’s easy to use from there!

Twitter Search (formerly Summize) – A mandatory for Twitter users. Type in any search term (including AND, OR, quotes) and see what’s happening on Twitter for that search. Also shows you trending topics. Clicking on “Advanced” lets you get more detailed in your search, including tweets from one person to another, date, attitude and place.

Tweetdeck – I can’t say enough about this program. Basically, Tweetdeck shows your Twitter feed in columns of information based on your preferences, rather than one long stream. For example, I use the following columns: All tweets, bostonmarketer, direct messages, friends, thought leaders, companies, twitter stuff, and jobs. This allows me to keep a better eye on things that interest me. You can click to see anyone’s profile, and from there add them to a particular column. It has a URL shortener build in, which is invaluable. I find this useful for my job search as I keep columns of job search twitter id’s.

Here are my thoughts, anything that involves search is mighty fine by me. There are so many applications listed but I would only focus on those that are most useful for any person who sends out Tweets. I have seen lots of notices on Tweetdeck so I might give that one a shot too. Twellow might come in handy for searches. I think Socialtoo and Topify might be the most useful but I will definitely let you know about my thoughts which ones work. Hey, I may even do a review for y’all.