Social Networking Tips That Every Small Business Should Use

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Social Networking Tips That Every Small Business Should Use

Social Networking is the craze right now.  Being “social” online can help you get customers and improve your relationship with existing customers.  Here are a few tips from Bloomberg Businessweek on being social, check out the full article here.

1. Use the Right Social Networking Outlets: Make sure you are using the best online social networking outlets for your customers, whether it is Facebook, Foursquare or Twitter.  (Don’t be afraid to use all of them and more!)  Chances are you already have existing customers out there waiting to find you!

2. Blog it and Get Fans: Having a blog on your site adds benefit to customers and gives them a reason to return to your site.  Having quality content on your website will also help you get ranked higher on search engines, like Google.  Creating a Fan Page in Facebook gives your customers more  visibility to you and makes it easier for them to spread the word about you.

3. Make Time to Be Social on the Web: This is just as important as staying on top of your regular work, but much more fun!  Make sure you are regularly updating your online outlets, this will show customers and potential customers that you care and will most likely improve the chances of them using you.

Don’t be afraid of social networking, customers will like seeing you out there!  The setup is easy and keeping tabs on social networks can be easy if you use one of these tools to update them all at the same time – Tweetdeck, Seesmic, Ping.fm or Hootsuite.  These will definitely save you time!  Don’t forget to let your customers know you are out there by adding feeds or links to your website.  We have seen with small business web development that it always helps to have another advertising outlet to draw in customers.  So happy tweeting, posting, and checking-in!  We will see you out there!

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Get Free Traffic From Social Networking

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Get Free Traffic From Social Networking

What is social Networking?

In the broadest of senses, social networking can be defined as an online community of people who share similar interests, likes, or activities. These sites are web or internet based, and they provide the community the ability to communicate with one another through various platforms, such as email, instant messaging, bookmarking, or web based platforms. 

There’s been such a buzz over the past few months about Web 2.0 or some of its other names like Social Networking or Social Marketing.  You’ve heard all the names: MySpace, Twitter, Facebook, Squidoo, but you don’t really understand how to leverage those sites to drive traffic back to your website.

Traffic to these sites is immense.  How big you ask?  In going to Alexa, I pulled up the traffic statistics on Facebook, the most popular of all the social networking sites.  Over 10% of all internet users world wide visit Facebook.  To put that number into comparison Reuters, which is seen as the trusted world wide site for news in the English language, pulls in on average only 0.35% of internet traffic.  In simpliest terms, Facebook pulls in 20 times the traffic as Reuters, and the numbers are similar when looking at MySpace as well.

The best part about getting traffic from these networks is the cost.  It’s absolutely free traffic.  For marketers who’ve used pay per click advertising to generate traffic, they see the value of this type of traffic immediately.  Free targeted traffic can add so much to the bottom line of each of your marketing campaigns.

Another great thing about these sites is that the search engines absolutely love them because they give the search engines the one thing that they crave, FRESH CONTENT.  These sites are updated many times per day each and every day.  They tend to have tremendous page rank, and links to your site from one of these hubs is great for helping your webpage rank higher in the search engines.

What makes using these sites tough for marketers is that all of these sites don’t like marketers using them as a place to plaster their website and/or affiliate links.  If you happen to go too far over the line, they tend to ban you, and that isn’t going to help you generate traffic.

So, that leads us to the big question.  How do you go about using these sites to drive traffic (FREE traffic) back to your website?  Wouldn’t it be great if there was a step by step guide to show you exactly what you need to do and how to go about doing it?

I’ve found a guide that does just that.  It’s called Social Traffic Explosion, and it’s a comprehensive video series that shows you exactly how to do it.  These 8 videos show you step by step exactly the plan that experienced marketers use to generate massive amounts of targeted traffic from these sites.

The videos will show you everything, from first registering your username, setting up your profile, and customizing your profile with the purpose of generating traffic back to your money producing webpages.

iPhone App Development- Social Networking with iPhone App Development

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iPhone App Development- Social Networking with iPhone App Development

From the time iPhone has launched, it has gone on to change the way people have been using a mobile. Penetrating through to many of our daily life activities it has become a must have for all those who like to be in touch with people all the time. Social networking gets a new meaning as iPhone application development has helped bring out some really interesting apps into the market for the users to make best use of.

Here is a list of some of the most sought out social networking apps:

Instant Messaging:

One of the most widely used apps are that of instant messages as they allow you to chat real time with your friends, colleagues, family members and also to get in touch with new people. Listed in the iTunes stores some of the most popular apps are AIM, Fring, IRChon, MobileLinked IM, Papaya Game Edition, QQ, Truphone etc. These applications let you be in constant touch with people and you can chat anytime anywhere with them.

Location Based Apps:

An example of a well though about iPhone app development that will always let people know where you are at any given point in time. These location-based applications let you update your location with the help of iPhone’s GPS so that you never get lost. Some of the major apps are Active Eagle, Bliinby, Notes City Watch, iCloseBy WiFi, Limbo Loopt, MarcoPolo, Moximity, Nicado Locate, nrme, Puppyo!, Spidr etc.

Microblogging:

These applications gives a new dimension to keeping people updated with your status messages and location information. With this iPhone application development you can sync your Facebook and Twitter account so that your updates get visible on those accounts as well. Get response to your tweets and you can respond as well through the same. Some of the apps are Comeks, FoneSonar, GPSTwit, Gyazickr, JustUpdate, KoornkUpdate, NatsuLion, Rejaw, Summizer, and Tweeter.

Miscellaneous:

Some of the more broadly categorized iPhone social networking applications development:

ACS Church Life: this app lets you be in touch with the local church by finding details from calendar, social events etc.
Black Hole Forums: this app allows you to get access to the Black Hole forums and read and respond to messages etc.
CenceMe: it shares the exact information as to what you are doing. Not only does it tell your location but senses your body actions and identifies whether you are standing, moving, running etc.
Carticipate: this allows you to be in touch with carpooling forums and let you know about various destinations and schedules etc.

iPhone Application Developers- An Outsourcing center where iphone application development solution provide by professional iphone app developers.

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Social Networking Can Get You Fired

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Social Networking Can Get You Fired

Social networking has exploded in recent years. Virtually everyone (even your employer) engages in some sort of social networking activity. Employers use social networking websites to learn more about their job applicants, employees, and the individuals who sue them. As social networking has increased so has the number of employees terminated for their social networking activities.

Two employees sued their former employer in New Jersey federal court earlier this year after they were fired for their MySpace activities. Brian Pietrylo and Doreen Marino created a MySpace forum to vent, complain, and make fun of their employer and supervisors. Management learned about the forum and terminated Pietrylo’s and Marino’s employment for violating the company’s professionalism policy. The Pietrylo case raised the question of whether an employer can terminate an employee for private statements made on a social networking website. Unfortunately, the Pietrylo case did not answer that question, leaving employees to wonder what social networking activities can result in termination. While there is not much clarity in this area, you should be aware of the following if you engage in social networking activities:

You should not say or do anything in your social networking activities that you do not want public. 

You must realize that nothing on the internet is private.  That is true even if your profile is set to private.  For instance, I worked on a case where the plaintiff told his Facebook friends to lie to the EEOC and say that he was terminated because of his race.  The plaintiff’s page was set to private leading him to believe that his communications were private.  They were not.  The EEOC dismissed the case when it saw the plaintiff’s Facebook page.  You should not say or do anything that you do not want to be publicly available, because your information or communications can be accessed by current or potential employers, coworkers, recruitment agencies, government and law enforcement agencies, among others.

You should assume that your employer is monitoring your social networking activities. 

It would be extremely difficult (if not, impossible) for an employer to monitor the social networking activities of all its employees.  However, operating under the assumption that your employer is monitoring your activities will help you to avoid behavior that could get you fired.  That tip may have saved a National Suisse employee’s job.  Earlier this year, a National Suisse employee told her manager that she had a migraine headache that prevented her from using her computer.  National Suisse allowed the woman to take a sick day to recuperate.  Once home, the woman logged on to Facebook.   National Suisse terminated the employee claiming that her behavior destroyed its trust because her Facebook activity unequivocally showed that she could use a computer.  You should not make any comments, post any pictures, or engage in behavior that you do not want known by your manager.

You should monitor what people put on your social networking page and say about you on the internet. 

The internet’s lawlessness has caused some to equate it with the wild west.  The internet is lawless.  You may conduct yourself flawlessly on the internet and still be harmed by a comment someone else makes on your page or a picture of you someone else posts.  A forklift driver was terminated when his managers saw a video on YouTube of his at-work forklift stunts which included performing burnouts, wheelies, and crashing into stacks of pipes.  The video was not posted by the forklift driver.  It was posted by a coworker who filmed the stunts and thought they were “cool.”  You should conduct regular internet searches to see what information is available about you.  You should have negative or derogatory information removed.

You should not disclose confidential company information. 

Employers terminate employees who disclose confidential company information on social networking websites.  Last month, Barneys’ café terminated an employee for tweeting that an actress skipped out on her check.  The employee did not mention the restaurant’s name.  The employee was never told that he could not tweet about customers, was not asked to stop tweeting about customers, and was not previously warned that tweeting about customers was unacceptable and could result in termination.  None of that stopped Barneys from terminating the employee on his first offense.  You should not disclose your company’s confidential, private, proprietary, or privileged information on your social networking website or otherwise. 

You should know your company’s policy on social networking. 

On September 23, 2009, the Society of Corporate Compliance and Ethics reported that “social media has caught many employers by surprise” and company policies have not yet caught up with the explosion of social media use by their employees.  There are some companies that have social networking policies.  If your company has such a policy, you should know what your company says about acceptable and unacceptable social networking behavior.  The lack of a social networking policy does not prevent you from being disciplined or terminated.  Many companies that do not have formal social networking policies are using more general company policies to discipline employees for social networking activities.  Companies often rely on their Confidentiality policy, Inappropriate Conduct policy, and/or Anti-discrimination policy in addressing employee’s social networking activities.  In fact, two Burger King executives were terminated for their blog comments.  Burger King did not claim the executives violated a social networking policy; rather, Burger King claimed that the employees violated company guidelines that prohibit employees from speaking for the company outside of official corporate releases, guidelines against disclosing information about private negotiations, among other guidelines.  You should be aware of any company policy that deals with conduct or the disclosure of information before engaging in social networking activities. 

You should research whether your State has an off-duty conduct law. 

Employees can be terminated for virtually any reason provided the reason is not discriminatory.  That general rule is changing in some States.  Some States have enacted laws which prohibit employers from disciplining or terminating employees for non-criminal, off-duty conduct.  For instance, New York has a legal activities law that prohibits discrimination against job applicants and employees who engage in lawful activities during nonworking hours.  For another instance, Colorado has a law that prohibits employers from terminating employees for lawful off-duty conduct.  The off-duty conduct laws have not been tested by an employee who was terminated for social networking activities.  However, those laws would seem to apply to social networking activities which for the most part are not criminal.  An off-duty conduct law should severely restrict an employer’s ability to terminate employees for social networking activities.  You should determine if your state has enacted laws which prohibit discipline or termination for non-criminal, off-duty conduct.  

Employees’ social networking activities are increasingly becoming the basis for discipline and termination.  A recent survey found that 17% of large employers have disciplined employees for social networking activities and 8% of large employers have terminated employees for social networking activities.  Those numbers will probably escalate in the future, especially given the growing popularity of social networking.  So, you should continue to network on Facebook, MySpace, LinkedIn, and Twitter, but be careful because your social networking activities can result in discipline, up to and including your termination.

Benefits of Social Networking Sites to Business

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Benefits of Social Networking Sites to Business

Businesses of all types and sizes can greatly benefit from social networking sites in many ways. Small businesses to large businesses alike are looking for ways to work social networking into their business plan and marketing plans.

Social networking has been growing in popularity on the Web for several years now. In recent years, businesses have begun to see how much it can benefit them as well. If you’re not currently using social networking for your business, or if you’re using it incorrectly, you could be missing out on a lot.

Here are some of the main benefits you can see upfront:

- Builds credibility and trust: When people see you on a social networking site with a real account and a real person posting to it, this boosts your credibility as a company or business. People will be more likely to trust you and your product when they see that you are a “real” person and actively participating on a site.

- Lower cost/free advertising: You can advertise your business for free or at lower costs when you make full use of social networking sites. The most important thing to remember with this technique is to avoid being spammy or appearing to automate your tasks, posts and activities within those social networking sites. Some sites will ban you if they think you are automated activities and even on those who do not, you will find the members of the site tend to shun people who do this. Spam in any affect is usually an automatic ban and it will definitely cause members to block you and report you.

- Create an online presence: This is one of the fastest and easiest ways to create an online presence for your business. If you create profiles on the leading social networking sites and then post valuable content to those sites that is of interest to other members, you will see your fans/friends/followers grow.

- Boost and advertise a new business: This is also a great way to promote a new business or a new product or service from an existing business.

- Stay in contact with customers: You can use this as a method of staying in contact with your customers. They will be happy to see that you are readily available on a platform that they already enjoy using. Just be sure you remember to have the account checked often so messages don’t go without a response.

- Send instant updates: You can also send out instant messages about your website, business, promotions, sales or other events that concern your business or the customers that you have or hope to have.

- Find employees or business partners: With social networking sites, you can seek out new employees, business partners and more. You can send out messages to notify people you are hiring or accepting applications and you can use these social networking sites to seek out employees.

As you can see, there are many benefits of social networking sites to business. There are also several different social networking sites to choose from so it may seem hard to decide which are best for your business, especially if you’ve never used them before.

Some to consider for businesses are:

- LinkedIn
- Yelp!
- Twitter
- FaceBook

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Basic Differences between Social Media and Social Networking

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Basic Differences between Social Media and Social Networking

Social Media and Social Networking is among the most popular words nowadays. You will see that everybody is talking about these latest buzzwords in e-Business promotion and advertising. Nowadays, social media marketing and social network marketing is among the most popular strategies in Internet Marketing. A majority of people often swap these words during discussion. For them both words have same meaning, which is completely wrong. The reason behind this mass confusion is the interrelation between its practical uses. However, both terms have different meaning and application.

Let’s discuss the differences between social media and social networking in details.

Media vs. Networking – The Simplest Way of Clarifying Differences

The easiest way to understand the differences between these two terms is to resolve them individually by removing word social. Now, it’s easy to distinguish between these two words media and networking. Media is responsible for broadcasting an interactive message to the masses, whereas networking involves interaction with people individually.

To understand the differences easily take an example:

LinkedIn is among one of the best and most popular tool for social networking. People use LinkedIn for connection with friends using the group of schools (from where they graduated) or they also use it for business networking by interacting with people of same business/professional interest.

YouTube nowadays is the most popular website for uploading video and sharing it with the whole world. It’s a perfect example of social media, which people/organizations use to broadcast the message meant for masses. Here people can put their knowledge (in any specific domain) in form of a video, companies can promote their products by creating a video describing its benefits, and it can also be used as a medium to guide or instruct about something.

So, the basic differences between social media and social networking must be clear now with example of LinkedIn and YouTube.

However, nowadays there are several other mediums being used by people. Facebook, MySpace, Orkut, and Twitter offer both social media and social networking features. In fact, this is the reason behind the confusion between Social Media and Social Networking. Because people use these tools to serve both purposes and they assume that it’s same.

Facebook, MySpace, and Twitter are being used worldwide for social business networking and social media marketing. Both social media and social networking features are integrated into these websites for maximum benefits.

Social Networking Scare

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Social Networking Scare

Most people in the UK have a face book account, and use it to keep in touch with friends and family across the world, updating our statuses and commenting on other people’s lives.

But have you thought that you may be impacting on the cost of your Home Insurance by doing this?

A study revealed this month that if you are posting your location on face book or other social media sites such as twitter, then you are leaving yourself vulnerable and open to burglary.  Criminals can not only use these sites to locate you, but most people post status updates when they are planning to go on holiday, leaving more information for them to glean when to rob you.

Car insurance companies are warning that, as these sites become more and more popular, they might be requesting information on what social networking avenues you use, and as a result, hiking up the cost of your home insurance.

Criminals are becoming more and more sophisticated, with apps such as Google earth and street view making it easier to pinpoint exact locations. If the customer is seen to be negligent by giving out excess information about their situation and causing criminals to be aware of periods of time when they are away and their house is empty, then they may find that their insurance companies will not pay out in the case of a claim.

The advice here is to be very aware of the fact that some of the people accessing your information may not be genuine, and censor the data that you put on these sites. After all, if you want your friends to know what you are up to, you could just pick up the phone!

The Power Of Social Networking In Achieving Top Google Seo Results

admin    Twitter Software     Achieving, Google, Networking, Power, Results, Social

The Power Of Social Networking In Achieving Top Google Seo Results

While links used to play a more important role in Google SEO, they still are very important. Using Social Networks can create a pool of very good, high quality links. We will detail a strategy to help you achieve great links and help your Google SEO Strategy.

When Search Engines began, especially Yahoo, they were nothing more than a compilation of links, which slowly grew into what is now known as the internet. As Search Engines evolved, so did their tools and abilities. Search Engines then moved to the crawler system, which as the name implies, is software driven web page scouring device, created to follow links from page to page, and web site to web site. These crawlers then added parsing features that analyzed entire pages, and websites. With the advent of Google’s PageRank algorithm, all this data was then given a numerical value and a ranking was derived.

Now you have Social Networking sites so large that they are considered secondary search engines from their sheer size. Twitter is the most powerful tool in creating a white had Google SEO link strategy, but nothing happens overnight.

The strategy is as follows. Get a twitter account with a username that relates to your site. Link it to your site, and begin following members.

Following the right Twitter members is crucial in your Google SEO link building strategy. Start by searching Twitterholic for members with the most followers, then look through their followers and begin following members whose following/followers numbers are almost even. This means that they are likely to automatically follow you if you follow them. If you get followed by someone with 5,000 followers, you then will have access to his/her 5,000 followers. You can probably begin to see the potential.

Begin by NOT sending links in your Tweets, simply talk about what you enjoy to do, preferably if it is of value to others. Over a 1 month period keep conversations interesting and keep building your Twitter network.

Twitter imposes a limit on how many people you can follow, which corresponds to 10% than your followers. So if you have 1,000 followers, you can follow 1,100 members.

Grow, grow, grow, and after about a month you can begin letting people know about your product. I prefer to use my entire web site URL rather than the shortened version available through TinyURL and such. Once your network is larger, each link potentially will reach thousands of people and Google will begin giving importance to your twitter page, which is linked to your site and most of the time it will index the links that end up on other member pages, created through your tweets.

Try it out, I guarantee you will have fun, while building your link assets.

This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

What The Hack—Perils Of Social Networking

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What The Hack—Perils Of Social Networking

Social networking has quickly become a favorite past-time for many people.  Whether it be  Facebook, MySpace, Twitter—but, how safe is your information…really?

Hackers prey on users who think their favorite social networking site is a safe haven on the Internet.  The real danger is in the information that you put out there.  If cyber criminals want to get someone’s personal information, they can easily do it through social networking sites.

Many simple, innocent-looking applications that ask things like, “How many children will I have?” or “Who would you want to be stranded on a desert island with?” are created by other companies, and used by social networking sites, without being tested.  Cyber criminals have started embedding malicious codes in these applications so they can steal your password.  If you use the applications, you give permission to grab info from your account.

When you think about it, most of the information to answer change of password questions is found on social networking sights.  If you have info about yourself out there, remember that it is public domain.  How do you avoid password pitfalls, you ask?  LIE, LIE, LIE!!!  Seriously, if you’re asked for your mother’s maiden name, LIE.  They don’t care…it’s just wording.  Or, use another word.  If you’re asked for your favorite color, say DOG!  They don’t care.

Yes, you have my permission to lie!

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Aarkstore Enterprise Market Research-Social Networking Market Opportunity, scale and monetization across the value chain Aarkstore Enterprise Aggrigat

admin    Twitter Apps     Aarkstore, Across, Aggrigat, Chain, Enterprise, Market, monetization, Networking, Opportunity, ResearchSocial, scale, Value

Aarkstore Enterprise Market Research-Social Networking Market Opportunity, scale and monetization across the value chain Aarkstore Enterprise Aggrigat

The Social Networking Market Opportunity: Quantifying market reach, scale and monetization across the value chain, 2010-15

Table of Contents : 
Monetizing Social Networking
Executive summary 12
Social networking market context 12
The dynamics of the social networking marketplace 12
Social networking competitive situation analysis 13
Monetizing the social networking market 14
Stakeholder profiles 15
Chapter 1 Social networking market context 18
Summary 18
Introduction 18
Who is this report for? 19
Development of the social networking market 20
Chapter 2 The dynamics of the social networking marketplace 28
Summary 28
Introduction 29
Notes on data and sources 29
Global overview 30
Market scale and growth 30
Market reach 33
15 leading national markets dominate worldwide 35
Regional markets 37
North America 37
North American social networking markets 38
USA 38
Canada 40
Western Europe 41
Major Western European national social networking markets 44
UK 44
Germany 46
France 48
Italy 50
Spain 51
Central and Eastern Europe 53
Major Central and Eastern European national social networking markets 55
Russia 55
Central and South America 57
Major Central and South American national social networking markets 58
Brazil 58
Mexico 60
Asia 62
Major Asian national social networking markets 64
China 64
Japan 65
South Korea 67
India 69
South East Asia 71
Indonesia 71
Philippines 72
Singapore 73
Other major markets 75
Australia 75
South Africa 77
Turkey 78
Other geographies 79
Forecast market opportunity 80
Factors promoting and restricting the growth of social networking 80
17 national markets will exceed 20m users by 2015 83
Chapter 3 Social networking competitive situation analysis 86
Summary 86
Competitive overview 87
Introduction 87
Facebook – the first global social network 88
Facebook’s rise drives emergence of strategic clarity 96
Likely competitive paths, 2010-2015 100
Competitor monetization strategies, 2010 100
Competitor monetization strategic paths, 2010-2015 101
Chapter 4 Monetizing the social networking market 106
Summary 106
Introduction 107
Note on methodology and sources 108
The consumer expenditure reach of social networking 110
Direct revenues earned through online social networks, 2010 and 2015 114
Direct revenues earned through social networking sites 114
Global overview 114
Revenue 114
ARPU 116
Detail of the scalable markets emerging by 2015 117
Revenue 117
ARPU 118
Implications for stakeholders 120
Models of future monetization 120
Implications for online social network technology infrastructure suppliers 122
Implications for brand owners and advertisers 123
Implications for games, apps and virtual goods developers 125
Implications for networks 127
Chapter 5 Stakeholder profiles 130
Summary 130
Introduction 131
Social networking platforms 132
Facebook 132
QQ.com (Tencent) 134
Twitter 135
MySpace 137
Friendster 139
Hi5 Networks 140
LinkedIn 142
NetLog 144
Cyworld 145
Mixi 146
Social gaming developers 148
Zynga 148
Playdom 148
Playfish 149
SGN 150
Custom social network services 152
Elgg 152
TweetMeme 153
Brands using social networks 154
Kimberley Clark 154
Majestic Wines 154
Chapter 6 Appendix 157
Index 157
List of Figures
Figure 1.1: Launch dates of major social network sites 21
Figure 2.2: Social network user growth (users m), 2009-15 by region 31
Figure 2.3: Proportion of population using social networks by region (%), 2009-15 33
Figure 2.4: Social network user growth (users per country, m), 2009-15 36
Figure 2.5: Social network user growth in North America (users m), 2009-15 37
Figure 2.6: Percentage of population using social networks in North America, 2009-15 38
Figure 2.7: Social network overview for the US 39
Figure 2.8: Social network overview for Canada 40
Figure 2.9: Social network growth in Western Europe (users, m), 2009-15 42
Figure 2.10: Percentage of population using social networks in Western Europe, 2009-15 43
Figure 2.11: Social network overview for the UK 45
Figure 2.12: Social network overview for Germany 47
Figure 2.13: Social network overview for France 48
Figure 2.14: Social network overview for Italy 50
Figure 2.15: Social network overview for Spain 52
Figure 2.16: Social network growth in Central and Eastern Europe (users, m), 2009-15 54
Figure 2.17: Percentage of population using social networks in Central and Eastern Europe, 2009- 15 54
Figure 2.18: Social network overview for Russia 55
Figure 2.19: Social network growth in Central and South America (users, m), 2009-15 57
Figure 2.20: Percentage of population using social networks in Central and South America 2009-15 58
Figure 2.21: Social network overview for Brazil 59
Figure 2.22: Social network overview for Mexico 60
Figure 2.23: Social network growth in Asia (users, m), 2009-15 62
Figure 2.24: Percentage of population using social networks in Asia, 2009-15 63
Figure 2.25: Social network overview for China 64
Figure 2.26: Social network overview for Japan 66
Figure 2.27: Social network overview for South Korea 67
Figure 2.28: Social network overview for India 69
Figure 2.29: Social network overview for Indonesia 71
Figure 2.30: Social network overview for the Philippines 73
Figure 2.31: Social network overview for Singapore 74
Figure 2.32: Social network overview for Australia 76
Figure 2.33: Social network overview for South Africa 77
Figure 2.34: Social network overview for Turkey 78
Figure 2.35: PEST analysis for the social networking market 80
Figure 2.36: Social network growth by region (users, m), 2009-15 82
Figure 2.37: Top 10 national social networking markets by unique user numbers, 2015 83
Figure 3.38: Leading global social networks by unique user numbers (m), end 2009 89
Figure 3.39: Leading global social networks by regular unique user numbers (m), end 2009 92
Figure 3.40: Major social networks’ regular users as a proportion of total unique users (%), end 2009 94
Figure 3.41: Social networks’ monetization strategy, 2010 100
Figure 3.42: Social network user category / segment ownership in the US 102
Figure 4.43: Top 7 national social networking markets by consumer spending reach, 2015 112
Figure 4.44: Global social networking direct revenues by segment ($bn), 2010-15 115
Figure 4.45: Global social networking ARPU by segment ($), 2010-15 116
Figure 4.46: Top 10 national markets by direct social networking revenue ($bn), 2015 117
Figure 4.47: Top 10 national markets by direct social networking ARPU ($), 2015 119
Figure 4.48: Global direct social gaming revenues ($bn), 2010-15 125
List of Tables
Table 2.1: Social network user growth (users m), 2009-15 by region 31
Table 2.2: Proportion of population using social networks by region (%), 2009-15 34
Table 2.3: Social network market scale and growth in the US, 2009-15 39
Table 2.4: Social network market scale and growth in Canada, 2009-15 41
Table 2.5: Facebook user reach and market rank in Western Europe, December 2009 43
Table 2.6: Social network market scale and growth in the UK, 2009-15 45
Table 2.7: Social network market scale and growth in Germany, 2009-15 47
Table 2.8: Social network market scale and growth in France, 2009-15 49
Table 2.9: Social network market scale and growth in Italy, 2009-15 51
Table 2.10: Social network market scale and growth in Spain, 2009-15 52
Table 2.11: Social network market scale and growth in Russia, 2009-15 55
Table 2.12: Social network market scale and growth in Brazil, 2009-15 59
Table 2.13: Social network market scale and growth in Mexico, 2009-15 61
Table 2.14: Social network market scale and growth in China, 2009-15 65
Table 2.15: Social network market scale and growth in Japan, 2009-15 66

 
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