Using Banner Advertising to Promote Your Product Or Service

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Using Banner Advertising to Promote Your Product Or Service

Looking for an effective way to promote your product or service? Let me suggest that you consider the use of banner advertising. A banner ad is a graphic image that is either static or animated in nature. Such an ad may contain pictures of the product, descriptions of its benefits, descriptions of the service and benefits and/or the company name. If your ad contains animated objects or flashing words that describes the product, they generally are seen as more eye-catching. The link should not be broken so that your advertising strategy won’t be wasted. Your banner should be clickable, which is to say that it should be a hyperlinked, and should transfer the viewer who clicked on it, to a landing or sales page of the product or service. This link is critical to your advertising strategy.

Should you decide to use banner advertising for the promotion of your product or service, I offer below some useful hints and practical tips for your consideration. Some may seem very basic but it is surprising how often the basics are forgotten:

1. Always post banner advertising on the pages of websites or blogs that are connected to the product you are promoting.

2. Always show the specific product or service you are offering in the content (graphic) of the banner advertising.

3. Always connect your banner with a direct link to the product that it is advertising. If, for example, you are showing the customers a soap product; the link should take them directly to the product sales page itself instead of your website’s home page.

4. It is advisable, where possible, to place your banner “above the fold” that is to say it should be seen when the page is first opened instead of the viewer having to scroll down. Again, where possible, it should be placed at the top part of a web page to facilitate the viewer’s eye. Animation also really helps the banner to stand out.

5. Try to use modern and catchy graphics as well as relevant key words and/or phrases in your banner advertising. The more individual the style, content and maybe animation of your banner the more your potential customers will be interested on your product or service. Any individual animated characters that you utilize in your ad campaign should always be identifiable with the product.

6. If you use too large or complicated graphics in your banner this could impact the time it takes for the web page to open. You want your ad to be large enough to be noticed but not too large as to slow down the page.

7. Carefully check your links before you publish on the web. Again brevity of connection is important.

It is vital for banner advertising to be effective to include interesting graphics and appealing words and phrases. Like many other things, the nature of advertising is changing, and you must be prepared to change with it. This dictates that vendors need to try new methods to promote their products and services.

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