Why new users would switch from Google to Bing?

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Why new users would switch from Google to Bing?

Microsoft had updated its search arena with the introduction of Bing in June this year. Since, its launch the search engine has shown positive growth and reached about 3.52% in August month globally. Various analysts presume that with such a positive growth, Microsoft’s Bing could challenge Google’s monopoly in the near future. However, this is not an easy task for Bing to beat the search giant.
 
Latest Market Share

According to the latest numbers from a research firm, Bing’s global market share has dropped to 3.39% in September from 3.52% in August. The drop is very small but it is not clear that the attempt from Bing to capture search engine market share from Google has stalled, or even gone into reverse.

Bing has outperformed its competitors in features and initial growth rate. However, the initial take-off of Bing could be due to the curiosity from the web-users. The reason behind this may be the hype it created and also, Microsoft pumped millions of dollars for its promotions and advertisements.
 
At number one, Google has more than 80% market share and Yahoo maintained as the second most used search engine, but its market share dropped from 7.28% to 6.84% in the aforesaid period.
 
Why new users would switch to Bing?

Last month, it was reported that Microsoft’s new Bing search engine is growing faster than any of its search competitors in the top 10. Bing happens to be a very viable search alternative to Google and offers several advantages that Google cannot compete with at the moment. Here are some features that enhance search experience for the users:

1.    Travel Insight with Farecast technology: It helps for searching flights, hotels or other travel arrangements by providing you with the information to make smart decisions. The search engine analyse more than 175 billion airfare observations and predict whether the price of a flight is going up or down using the technology acquired from Farecast. It also provides a recommendation of either “Buy Now” or “Wait,” over the next seven days.

2.    Bing Cashback Offer: It provides benefit to the user, who first search a product with Bing and then go for buy. Depending on the deal, your purchases could benefit you upto 30% of the purchase price back in cash form. Also, the search engine offered double cashback rewards for August, but they had to stop the scheme in between due to high demands.

3.    Bing Visual Search: The new technology allows visitors to filter their search enquiries for structured results through data-grouping image galleries making it not just a search engine, but a “decision engine.” At present, it is only available in US.

4.    BingTweets: The new service from the search engine was initiated on July 14, 2009 with the social website, Twitter and Federated Media. It provides real-time information and trendy topics to the viewers.

5.    Enhanced Search: Bing also provides something extra as compared to its competitors, for example options of enhanced view and preview windows for results. With these features, users can view the content of the search without clicking on the url. Also, the enhanced view directs the user to Wikipedia content without leaving Bing.

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